Tamedia plans to acquire a majority stake in Neo Advertising

Tamedia wants to add outdoor advertising to its offering for advertising customers. The Swiss media group is therefore planning to acquire a majority stake in Neo Advertising.

Geneva and Zurich, 14 July 2017 – With more than 50 media products and platforms, Tamedia boasts Switzerland's strongest digital and print portfolio and has proven expertise and innovative strength in the area of digital advertising. The Swiss media group now wants to add outdoor advertising to its marketing offer. Thanks to the combination of print and online advertising with posters and digital outdoor advertising, advertising customers should benefit from new offers and be able to book cross-media and cross-platform campaigns in a simpler manner. Tamedia is therefore planning to acquire a majority stake in Neo Advertising SA, which is headquartered in Geneva.


Neo Advertising is one of Switzerland’s leading companies in the area of so-called out-of-home advertising. Founded in 2003, the company operates and markets around 12,000 digital and analogue outdoor advertising spaces both in German-speaking and French-speaking Switzerland. Together with Neo Advertising, Tamedia wants to further develop the Swiss outdoor advertising market. The company, which has 45 employees, is to be managed in future together with the existing team. Tamedia is to acquire a majority stake in Neo Advertising, but the founding shareholders, notably CEO Christian Vaglio-Giors, co-founder Alexandre de Senger as well as the Genevan entrepreneurs Nicolas Giorgini and Philippe Moser, will remain stock owners. The investment is subject to the approval of the Federal Competition Commission.

Christoph Tonini, CEO of Tamedia: “We want to be able to offer our customers comprehensive advertising solutions from a single source. Thanks to its innovative out-of-home approach, Neo Advertising is therefore a perfect addition to Tamedia Advertising. We look forward to working together with Christian Vaglio-Giors and his team.”


Christian Vaglio-Giors, CEO of Neo Advertising: “Joining forces with Switzerland’s leading media group is a fantastic opportunity. Not only would it allow Neo to better seize the digital transformation opportunity; it would also bring our innovation and differentiation capabilities to a higher level, benefiting both our historical and future partners and clients. The Tamedia and Neo teams work hard to transform our strategic project into a transaction.”


Tamedia: Christoph Zimmer, Head of Corporate Communications

+41 44 248 41 35, christoph.zimmer@tamedia.ch

Neo Advertising: Christian Vaglio-Giors, CEO

+41 22 949 77 77, cvaglio@neoadvertising.com

About Tamedia

Tamedia is the leading private media group in Switzerland. The digital platforms, daily and weekly newspapers and magazines of Tamedia offer overview, classification and selection. The company was founded in 1893 and employs a staff of approximately 3,400 in Switzerland, Denmark, Luxembourg, and Germany. It has been traded at the Swiss stock exchange since 2000.


About Neo Advertising

Neo Advertising is a Swiss company for outdoor advertising. Founded in 2003, it is now the third-strongest player on the Swiss out-of-home market. Neo Advertising operates and markets 12,000 classic and digital advertising spaces in the most important areas of outdoor advertising. The company has been the exclusive advertising service provider of Geneva International Airport since 2015. Neo Advertising also has the poster advertising license for the city of Geneva with more than 3,000 advertising media spaces.


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