Tamedia acquired a majority interest in Neo Advertising

Zurich, 28 February 2018 – As announced, after obtaining the approval from the Federal Competition Commission this past September, the media group Tamedia acquired a majority interest of 51 percent in Neo Advertising, effective as of today.


Established in 2003 in Geneva, Neo Advertising is a leading Swiss provider in the out-of-home market today and operates and markets approximately 12,000 digital and non-digital outside advertising spaces in the German- and French-speaking parts of Switzerland. With Neo Advertising’s evident expertise in the out-of-home advertising market on the one hand and Tamedia’s extensive marketing competence and significant penetration on the other hand, the two companies are a perfect fit. Together they intend to drive the Swiss market for out-of-home advertising forward – particularly in the digital sector – and create new and innovative cross-media campaigns for their clients with the combination of print and online advertising.


Neo Advertising will continue operating with its current team of 53 under the management of CEO Christian Vaglio-Giors. He and the other founding shareholders, co-founder Alexandre de Senger and entrepreneurs Nicolas Giorgini and Philippe Moser of Geneva, will furthermore continue to hold their respective interest in Neo Advertising. 


Christoph Zimmer, Head of Corporate Communications Tamedia

+41 44 248 41 35, christoph.zimmer@tamedia.ch  

About Tamedia

Tamedia is the leading private media group in Switzerland. The digital platforms, daily and weekly newspapers and magazines of Tamedia offer overview, classification and selection. The company was founded in 1893 and employs a staff of approximately 3,400 in Switzerland, Austria, Denmark, France, Germany, Israel, Luxembourg and Serbia. It has been traded at the Swiss stock exchange since 2000. 

Further information for media representatives about Tamedia:

www.tamedia.ch/en/group/newsroom/media-releases A series of new pictures about Tamedia, including pictures of corporate buildings with the new logo mounted and on display, are to be found and downloadable free of charge in the photo gallery, the new corporate design and logo being introduced in january 2017.