Reto Matter appointed new CTO of Paid Media; reshuffling of responsibilities in Executive Management

Reto Matter will take over the newly created Chief Technology Officer (CTO) position in Tamedia's Paid Media division on 1 March 2019. In view of the increasing importance of technology on both the editorial as well as on the commercial side, the overall responsibility is being bundled in this role. Furthermore, Tamedia's Executive Management is reshuffling its responsibilities. Facility management is relocating to the Publishing Services division, which is managed by Andreas Schaffner. Goldbach CEO and new member of Tamedia’s Executive Management, Michi Frank, is to join Neo Advertising’s Board of Directors. Christoph Brand will become Deputy CEO of Tamedia as of 2019.

Zurich, 13 December 2018 – As the new CTO of the Paid Media division, Reto Matter will manage the new Technology team and promote the use of new technologies for product development.


Reto Matter is a trained typographer and later studied computer science at the renowned ETH in Zurich. In addition, he completed different postgraduate programs at the technical university EPFL in Lausanne as well as at the US universities of Berkeley, Stanford and Washington. The 47-year-old has held various positions at Swiss Re in Zurich since 2013, most recently as Team Leader Customer Insights & Analytics. Prior to that, he worked at ITStep GmbH in Wädenswil from 2005 to 2013. Among other positions, Reto Matter began his career in IT as a software engineer at BZ Berner Zeitung.


As previously communicated, Tamedia intends to further develop the digital offerings for its readers and therefore is adapting the organisation of the Paid Media division as of 1 January 2019. Three new teams have been assembled for the digital offerings. The new Digital Product team, headed by Christoph Zimmer, comprises the competencies at the interface to the readers. Under the management of Marc Isler, the Digital Revenue team is responsible for monetising all digital offerings. With Reto Matter, the head of the Technology team has now also been appointed as of 1 March 2019.


Serge Reymond, Head of the Paid Media division: "We are pleased that we were able to sign on Reto Matter, a proven technology expert, for this key role in the Paid Media division. Together with Marc Isler and Christoph Zimmer, he will be responsible for developing new digital formats that are perfectly tailored to our readers."


The Board of Directors and the Executive Management of Tamedia wish Reto Matter every success in his new role.


Executive Management: Facility management relocated to the Publishing Services division

The facility management will move from the Finance and Human Resources division, headed by Sandro Macciacchini, to the Publishing Services division under Andreas Schaffner. The reason for the relocation of the facility management is to bundle all Tamedia-owned buildings together within a single division. Within the department managed by Christoph Ziegler there will be no changes.

Michi Frank joins Neo Advertising’s Board of Directors – Christoph Brand appointed Deputy CEO as of 2019
With the acquisition of the marketing company Goldbach in August 2018, CEO Michi Frank has become an additional member of Tamedia's Executive Management. In this role, on behalf of Tamedia, he will also join the Board of Directors of Neo Advertising from 2019. With his profound experience in advertising marketing, especially in TV, radio, online and digital out-of-home, he is the ideal addition to the Executive Management of Tamedia.


Along with his role as Head Classified & Marketplaces, Christoph Brand will become Deputy CEO of Tamedia as of 2019. The appointment reflects the increasing importance of the digital arm at Tamedia.


Eliane Loum, Media Manager Corporate Communications Tamedia

+41 44 248 41 34,

About Tamedia

Tamedia is the leading private media group in Switzerland. The digital platforms, daily and weekly newspapers and magazines of Tamedia offer overview, classification and selection. The company was founded in 1893 and employs a staff of approximately 3,700 in Switzerland, Austria, Denmark, France, Germany, Israel, Luxembourg and Serbia. It has been traded at the Swiss stock exchange since 2000.

Further information for media representatives about Tamedia:
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