What's the Golden Cat Award?

And why is it golden?

The Golden Cat Award aims to encourage exchange among Tamedia’s portfolio companies and to share best-practice examples. The Award will be given for great performance in four categories: Marketing, Product, Technology and Tamedia Hero. What a treat.
All categories will be awarded after careful (!) evaluation of all applications by a Tamedia Super-Digital team at the Tamedia MCV* Summer Party on August, 17th. Each company and team can apply for several categories simultaneously. Nominations for the categories Marketing, Product and Technology should be coordinated within each company. Nominations for the Tamedia Hero can be made individually and by everyone. Application Deadline: August, 1st 2017.

And it's golden because it looks more valuable. 

For further question please contact us at gca@tamedia.ch, call Jasmin directly: 044 248 46 72  or check out the FAQ section below.

*you guessed right, Marketplaces, Classifieds and Ventures

Marketing:

To win the first price within the marketing-category you should convince us with your splendid marketing or communication initiative. Did you come up with the freshest brand revitalization, or did you use new stunning communication channels, or did you spot and target an undiscovered new market segment? Or else? Then let us know how you reached that momentous influence and show us these enhancements.

Product:

Within the product-category we’re looking for the best product improvement in the whole wide (Tamedia) world. Have you created the most white of spaces, the reddest of conversion buttons, the wildest of redesigns, the most mobile of apps or the most disruptive of product features, then you should apply. But wait, it shouldn’t just be shiny but also have a great impact. So explain what kind of improvement happened (e.g. conversion rates, user ratings, signups, groupies or else) and why it rules.

Technology:

Did you build something that is so brilliantly simple that anyone can and wants to use? Technology is not necessarily only rooted in software. Did you introduce a new way of thinking that prompted your company to change the way it works? We are looking for innovative ideas and technology that had a positive impact on your business. Did it simplify your co-workers lives? Did your users rejoice at your features introduction? If so, we'd love to hear your story!

Tamedia Hero:

Is a hero sitting just beside you? Is her/his cape worth seeing? Has she/he besides rescuing the world demonstrated extraordinary engagement beyond their job’s scope of activities and not only to the benefit to their own company, than it is the right person to be signed up! In other words: Do you have a colleague who really makes a difference, who has pushed the team, helped out in crazy times, cheered you up when servers went down, or generally speaking had a great impact on the team by being who he/she is? That's the one we're looking for!

FAQ

1. How do we submit an entry?
All submissions must be submitted online via our submission tool. Should you experience problems with the submission tool, please contact us: GCA@tamedia.ch or call Jasmin directly: 044 248 46 72 

2. Why should we submit an entry?
We believe that we can all learn from each other by sharing best practice. So many great projects and initiatives currently do not get the attention we believe they deserve – let’s change that!

3. Who can enter?
All Tamedia Digital companies are invited to submit an application. All individuals of your teams can be nominated for the Tamedia Digital Hero Award.

4. Can my company submit in more than one award category?
Yes, your company can and is very welcome to submit in more than one award category. Please note that entries for the categories Marketing, Product and Technology should be coordinated within each company. We will only accept one application per category from each company.
Nominations for the Tamedia Hero Award do not have to be coordinated on company level and can be made individually by everyone within Tamedia Digital.

5. Why was there no application round for the category Apps?
There was no dedicated application round for this category since the required data were already available and all companies were automatically taken into consideration. The business activities for which numbers were (partly) missing were asked to provide these numbers.

6. What is the deadline to submit an application?
All companies participate automatically in the category Apps - announcement at Tamedia:TX in June 13, 2017). The deadline to submit entries for the Golden Cat Award in all other categories is August 1, 2017.

7. What makes a winning entry?
Of course, this answer varies per category. In general, our judging panel gives preference to submissions that are able to show measurable and strong results / that show outstanding commitment and / or a high level of innovation. We invite you to include spreadsheets, charts, graphs and other items to visualize performance. Be as specific as possible – remember to distill the important facts clearly for the judging panel. All submissions should be backed up with clear targets, measures and results.

8. Is it possible to include spreadsheets, PDF files, pictures or videos into the application?
It is highly recommend including data sheets / media to support your case. Our submission tool provides the opportunity for uploads and link referrals. Should you experience problems with the submission tool or require problems with the format or size limit, please contact us: GCA@tamedia.ch

9. When will winners be announced and what do winners receive?
Winners will receive a Golden Cat trophy recognizing their achievement. The trophy will be handed over by Christoph Brand at the Tamedia MCV Summer Party on August 17th, 2017.
The winners in the category Apps are announced at Tamedia: TX in June. The winners in the other categories will be announced at the Tamedia MCV Summer Party.
Winners will also be named on the award website: https://www.tamedia.ch/de/gca.

10. Who can I contact for more information?
Please direct all additional inquiries to GCA@tamedia.ch or call Jasmin directly: 044 248 46 72