Zürcher Unterländer (Neues Bülacher Tagblatt)

Media data

The Zürcher Unterländer is the most-read newspaper in the Zurich lowlands (Bülach and Dielsdorf districts). It is published daily with a circulation of 14,452 copies and keeps 41,000 readers informed. On a Thursday, the Zürcher Unterländer is published with an extra-large circulation of 70,797 copies and reaches 88,000 readers. As an official gazette, the extra-large edition is also distributed to letter boxes with stop advertising stickers in most municipalities.

0.8% / large print-run 1.8%

Reach MACH Basic 2019-1, German-speaking Switzerland

41'000 / large print-run 88'000

Readership MACH Basic 2019-1, German-speaking Switzerland

14'452 / large print-run 70'797

Circulation WEMF 2019

daily / large print-run Thursday

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 42 1.7 47.4 95
Women 46 1.9 52.6 105
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 15 1.0 17.2 57
35-54 33 2.0 37.7 108
55+ 40 2.4 45.1 130
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 15 1.8 16.7 97
Medium 49 2.0 56.3 111
High 24 1.5 27.0 84
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 13 1.8 15.0 99
CHF 4 000 to 7 999 34 1.8 38.9 97
more than CHF 8 000 41 1.9 46.1 103
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 2 1.7 2.8 96
Middle management, employee 12 1.7 14.0 96
Employee 26 1.7 29.6 95
Worker, employee 5 1.5 5.8 85
Freelance 2 1.5 2.0 85
Independant 3 1.6 3.7 88
Agriculturalist 1 1.1 1.0 58
Other 2 2.1 2.0 114
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 24 1.0 27.5 56
Agglomeration 64 4.5 72.5 249
Rural 0 0.0 0.0 0
MACH Basic 2019-1 (German-speaking Switzerland)

Zürcher Unterländer (Neues Bülacher Tagblatt)

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