Zürcher Regionalzeitungen ZRZ

Media Data

Structural values and socio-demographic characteristics

4.0% / large print-run 7.0%

Reach MACH Basic 2019-2, German-speaking Switzerland

193'000 / large print-run 339'000

Readership MACH Basic 2019-2, German-speaking Switzerland

82'871 / large print-run 273'661

Circulation WEMF 2019

daily / large print-run Wednesday/Thursday

Release

4.0%

Reach

193'000

Readership

82'871

Circulation

daily expect Wednesday/Thursday

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 93 3.9 48.2 97
Women 100 4.1 51.8 103
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 28 1.9 14.6 48
35-54 57 3.4 29.4 84
55+ 108 6.4 56.0 162
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 30 3.6 15.4 89
Medium 104 4.2 53.8 106
High 59 3.8 30.8 96
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 28 3.8 14.6 94
CHF 4 000 to 7 999 77 4.0 40.0 101
more than CHF 8 000 88 4.0 45.4 101
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 6 4.3 3.2 108
Middle management, employee 23 3.3 11.9 82
Employee 45 3.0 23.4 75
Worker, employee 8 2.2 3.9 56
Freelance 5 4.9 2.7 123
Independant 10 4.8 4.9 120
Agriculturalist 5 7.2 2.8 182
Other 3 3.4 1.5 86
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 75 3.1 38.7 78
Agglomeration 115 8.2 59.8 206
Rural 3 0.3 1.5 7
MACH Basic 2019-2 (German-speaking Switzerland)

Zürcher Regionalzeitungen ZRZ

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