Zürcher Regionalzeitungen ZRZ

Media Data

Structural values and socio-demographic characteristics

4.2% / large print-run 7.3%

Reach MACH Basic 2019-1, German-speaking Switzerland

205'000 / large print-run 350'000

Readership MACH Basic 2019-1, German-speaking Switzerland

88'091 / large print-run 277'687

Circulation WEMF 2018

daily / large print-run Wednesday/Thursday

Release

4.2%

Reach

205'000

Readership

88'091

Circulation

daily expect Wednesday/Thursday

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 97 4.0 47.1 94
Women 108 4.5 52.9 106
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 26 1.8 12.8 42
35-54 64 3.8 31.2 89
55+ 115 6.9 56.0 162
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 31 3.8 15.2 89
Medium 112 4.5 54.4 107
High 62 4.0 30.4 95
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 29 4.0 14.3 94
CHF 4 000 to 7 999 85 4.4 41.5 103
more than CHF 8 000 91 4.2 44.2 99
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 7 4.7 3.2 111
Middle management, employee 27 3.8 13.1 90
Employee 47 3.1 22.8 73
Worker, employee 8 2.4 3.9 57
Freelance 5 4.9 2.6 116
Independant 8 3.9 3.8 92
Agriculturalist 5 5.9 2.3 138
Other 3 4.1 1.7 97
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 79 3.3 38.7 78
Agglomeration 123 8.7 59.9 206
Rural 3 0.3 1.4 7
MACH Basic 2019-1 (German-speaking Switzerland)

Zürcher Regionalzeitungen ZRZ

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