TVTOP Combi

Media Data

Structural values and socio-demographic characteristics

23.5%

Reach MACH Basic 2018-2, French-speaking Switzerland

377 000

Readership MACH Basic 2018-2, French-speaking Switzerland

204 242

Circulation WEMF 2018

weekly

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 174 22.2 46.2 94
Women 203 24.8 53.8 105
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 69 13.5 18.4 57
35-54 114 20.3 30.2 86
55+ 194 36.7 51.4 156
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 106 26.2 28.2 111
Medium 163 24.7 43.2 105
High 108 20.1 28.6 85
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 74 24.6 19.6 105
CHF 4 000 to 7 999 172 25 45.6 106
more than CHF 8 000 131 21.3 34.8 91
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 8 18.7 2.2 80
Middle management, employee 37 18.5 9.9 79
Employee 94 20.1 25 85
Worker, employee 13 17.6 3.5 75
Freelance 10 21.8 2.7 93
Independant 10 17.4 2.7 74
Agriculturalist 4 24.8 1.2 105
Other 7 16.9 1.9 72
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 213 23.6 56.4 101
Agglomeration 109 24.3 28.8 103
Rural 56 21.8 14.8 93
MACH Basic 2018-2 (French-speaking Switzerland)

TVTOP Combi

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