TVtäglich

Media data

Structural values and socio-demographic characteristics of TVtäglich

9.5%

Reach MACH Basic 2019-1, German-speaking Switzerland

460 000

Readership MACH Basic 2019-1, German-speaking Switzerland

430 000

Circulation

weekly

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 165 6.8 35.9 72
Women 295 12.2 64.1 128
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 60 4.1 13 43
35-54 103 6.1 22.4 64
55+ 297 17.7 64.5 186
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 127 15.3 27.6 161
Medium 261 10.6 56.7 112
High 72 4.7 15.7 49
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 117 15.8 25.4 167
CHF 4 000 to 7 999 216 11.1 46.9 117
more than CHF 8 000 128 5.9 27.7 62
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 6 4.4 1.3 46
Middle management, employee 33 4.6 7.1 48
Employee 92 6 19.9 63
Worker, employee 17 5.2 3.8 55
Freelance 6 5.7 1.4 60
Independant 12 5.8 2.5 61
Agriculturalist 13 16.3 2.8 171
Other 4 4.8 0.9 51
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 193 8.1 41.9 85
Agglomeration 141 10 30.6 105
Rural 127 12.1 27.5 127
MACH Basic 2019-1 (German-speaking Switzerland)

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