Schweizer Familie

Media data

With a paid circulation of 129,717 copies, Schweizer Familie reaches 510,000 readers in German-speaking Switzerland every Thursday. This makes it the largest family magazine in Switzerland. Advertisers benefit from an excellent level of image transfer and the high credibility of the strong brand Schweizer Familie.

10.5%

Reach MACH Basic 2019-2, German-speaking Switzerland

510'000

Readership MACH Basic 2019-2, German-speaking Switzerland

129'717

Circulation WEMF 2019

weekly, Thursday

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 181 7.5 35.4 71
Women 330 13.6 64.6 129
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 65 4.4 12.8 42
35-54 132 7.8 26 74
55+ 312 18.6 61.3 177
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 113 13.6 22.1 129
Medium 296 12.1 58 115
High 101 6.5 19.9 62
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 113 15.1 22.1 143
CHF 4 000 to 7 999 228 11.8 44.6 112
more than CHF 8 000 170 7.8 33.3 74
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 10 7 1.9 66
Middle management, employee 39 5.6 7.7 53
Employee 131 8.6 25.7 82
Worker, employee 21 6 4.1 57
Freelance 9 8.3 1.7 79
Independant 16 7.9 3.1 75
Agriculturalist 11 14.5 2.1 138
Other 4 4.6 0.8 44
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 215 9 42.1 85
Agglomeration 159 11.3 31.2 107
Rural 136 13.1 26.7 124
MACH Basic 2019-2 (German-speaking Switzerland)

Schweizer Familie

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