With Picstars companies are finding suitable talents to serve as brand ambassadors and communicate photo/video and hashtag campaigns, product placements and real-time advertising campaigns for a particular brand via their own social media channels. The companies can create campaigns, search for appropriate ambassadors for their brand and establish a campaign budget in the Picstars cockpit. Picstars was founded in 2014 by Mark Sandmeier, Henrik Kammermann, Bruno Thurnherr und Eric Kuenzi. The company operates throughout Switzerland.