Luxe

Media data

The magazine Luxe is distributed throughout Switzerland to subscribers of Bilan and Finanz und Wirtschaft and is sold at newsstands. It benefits from a strong affinity with executives, as well as those who have a great interest in the economy, the finer things, in-depth analytical articles, culture and art.

2.5%

Reach

47 000

Readership

10 915

Circulation

biweekly

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 33 4.1 69.1 141
Women 15 1.8 30.9 61
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 12 2.3 26 81
35-54 19 3.3 39.8 115
55+ 16 3 34.2 103
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 7 1.7 14.2 57
Medium 15 2.3 32.2 79
High 25 4.5 53.7 155
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 3 1.1 7.3 38
CHF 4 000 to 7 999 14 2.1 30 72
more than CHF 8 000 30 4.6 62.7 159
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 6 14.3 13.2 490
Middle management, employee 12 5.8 24.7 198
Employee 10 2 20.6 69
Worker, employee 1 0.7 1.1 24
Freelance 2 5.1 5.2 176
Independant 3 6.5 6.9 225
Agriculturalist 0 0 0 1
Other 1 2.3 2.1 78
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 31 3.4 64.8 115
Agglomeration 12 2.6 25 90
Rural 5 1.8 10.2 63
MACH Basic 2019-1 (French-speaking Switzerland)

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