Le Matin

Media data

1 340 000

Unique Clients per month NET-Metrix Audit 2019-7

10 946 076

Visits per month NET-Metrix Audit 2019-7

721 000

Unique User per Month NET-Metrix Profile 2019-1

73 396 789

Impressions per month NET-Metrix Audit 2019-7

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 306 41.3 50.1 99
Women 305 42.5 49.9 101
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 162 31.5 26.6 75
35-54 280 49.5 45.8 118
55+ 169 44.7 27.6 107
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 112 37.2 18.3 89
Medium 246 40.6 40.2 97
High 254 46 41.5 110
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 4 000 61 39.4 9.9 94
CHF 4 001 to 8 000 146 43.3 23.8 103
more than CHF 8 000 220 45.7 35.9 109
no answer 185 38 30.3 91
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 25 47.3 4.1 113
Middle management, employee 123 51.2 20.2 122
Employee 216 41.1 35.3 98
Worker, employee 8 29.8 1.3 71
Freelance 23 43.4 3.8 104
Independant 27 51.9 4.4 124
Workless/in education 187 37.2 30.6 89
No answer 3 * 0.5 *
Residential area Reach in tsd Reach in % Proportion in % Affinity
City/agglomeration 515 43 84.2 103
Rural 97 36.9 15.8 88
NET-Metrix-Profile 2018-2 (French-speaking Switzerland)

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