Le Matin Dimanche

Media data

Le Matin Dimanche is a cross-generational newspaper that the whole family looks forward to reading, making it the ideal medium for your advertisements.

20.5%

Reach MACH Basic 2019-2, French speaking part

333'000

Readership MACH Basic 2019-2, French speaking part

79'900

Circulation WEMF 2019

Weekly, Sunday

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 176 22.2 52.9 108
Women 157 18.9 47.1 92
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 69 13.2 20.8 64
35-54 102 18.1 30.5 88
55+ 162 30.1 48.7 147
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 95 23.5 28.6 115
Medium 144 21.8 43.2 107
High 94 16.7 28.2 81
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 67 21.7 20.1 106
CHF 4 000 to 7 999 145 21.3 43.5 104
more than CHF 8 000 121 19 36.4 93
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 10 22.9 3 112
Middle management, employee 37 19.5 11.1 95
Employee 87 17.4 26 85
Worker, employee 13 17.6 3.9 86
Freelance 9 18.1 2.6 88
Independant 11 21.2 3.2 103
Agriculturalist 3 15.6 0.8 76
Other 9 19.2 2.6 94
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 180 19.8 54.1 97
Agglomeration 95 21 28.5 103
Rural 58 22 17.4 107
MACH Basic 2019-2 (French-speaking Switzerland)

Le Matin Dimanche

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