Finanz und Wirtschaft

Media Data

Finanz und Wirtschaft addresses well versed private and professional investors who operate on or with the global financial markets.

1.8

Reach MACH-Basic 2019-1, German-speaking Switzerland

85 000

Readership MACH-Basic 2019-1, German-speaking Switzerland

21 797

Circulation WEMF 2019

2x weekly

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 63 2.6 74.6 150
Women 22 0.9 25.4 51
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 18 1.2 20.9 69
35-54 29 1.7 33.8 97
55+ 39 2.3 45.3 131
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 7 0.9 8.6 50
Medium 38 1.5 44.2 87
High 40 2.6 47.1 147
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 8 1.1 9.5 62
CHF 4 000 to 7 999 26 1.3 30.4 76
more than CHF 8 000 51 2.4 60.2 135
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 9 6.5 10.7 369
Middle management, employee 18 2.5 21 144
Employee 16 1.1 19.2 61
Worker, employee 3 1 3.7 54
Freelance 2 2 2.7 116
Independant 8 3.9 9.2 223
Agriculturalist 1 0.7 0.6 38
Other 2 1.8 1.8 103
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 45 1.9 52.6 107
Agglomeration 25 1.8 29.7 102
Rural 15 1.4 17.7 82
MACH Basic 2019-1 (German-speaking Switzerland)

Finanz und Wirtschaft

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