Der Landbote

Media data

Der Landbote is the daily newspaper for Winterthur, the sixth largest city in Switzerland. The catchment area of Der Landbote covers 52 municipalities. It is published daily with a circulation of 23,800 copies and keeps 50,000 readers informed. On a Wednesday, Der Landbote is published with an extra-large circulation of 79,025 copies and reaches 91,000 readers.

93'000

Unique Clients per month NET-Metrix-Audit 2019-4

256'495

Visits per month NET-Metrix-Audit 2019-4

80'000

Unique User per Month NET-Metrix-Profile 2019-1

814'200

Impressions per month NET-Metrix-Audit 2019-4

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 39 1.7 49.3 95
Women 41 1.9 50.7 105
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 17 1.1 21.2 64
35-54 28 1.7 35.5 96
55+ 35 2.6 43.4 144
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 6 0.9 7.6 53
Medium 38 1.7 48 93
High 36 2.3 44.4 131
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 4 000 7 1.7 8.6 94
CHF 4 001 to 8 000 16 1.8 20 100
more than CHF 8 000 30 2 37.3 111
no answer 27 1.6 34 91
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 4 2.2 5.1 126
Middle management, employee 15 1.9 18.1 106
Employee 25 1.5 31.6 84
Worker, employee 1 0.9 1.1 48
Freelance 3 2.6 4 146
Independant 5 2.2 6.6 123
Workless/in education 26 1.9 32.9 108
No answer 0 2.6 0.5 147
Residential area Reach in tsd Reach in % Proportion in % Affinity
City/agglomeration 64 1.8 79.6 102
Rural 16 1.7 20.4 94
NET-Metrix-Profile 2019-2 (German-speaking Switzerland)

Der Landbote

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