Der Landbote

Media data

Der Landbote is the daily newspaper for Winterthur, the sixth largest city in Switzerland. The catchment area of Der Landbote covers 52 municipalities. It is published daily with a circulation of 23,800 copies and keeps 50,000 readers informed. On a Wednesday, Der Landbote is published with an extra-large circulation of 79,025 copies and reaches 91,000 readers.

1.0% / large print-run 1.9%

Reach MACH Basic 2019-2,German-speaking Switzerland

50'000 / large print-run 91'000

Readership MACH Basic 2019-2, German-speaking Switzerland

23'800 / large print-run 79'025

Circulation WEMF 2019

daily / large print-run Wednesday

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 45 1.9 49.6 100
Women 46 1.9 50.4 100
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 19 1.3 20.9 69
35-54 31 1.8 33.8 97
55+ 41 2.5 45.3 131
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 15 1.8 16.1 94
Medium 45 1.9 49.9 99
High 31 2.0 34.0 106
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 12 1.5 12.6 81
CHF 4 000 to 7 999 39 2.0 42.9 108
more than CHF 8 000 40 1.9 44.5 99
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 4 2.7 4.3 146
Middle management, employee 11 1.5 11.5 80
Employee 28 1.8 30.5 97
Worker, employee 3 0.8 3.0 42
Freelance 2 2.2 2.5 118
Independant 4 1.8 4.0 98
Agriculturalist 3 3.9 3.2 208
Other 1 1.5 1.4 80
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 50 2.1 55.1 112
Agglomeration 39 2.8 43.1 148
Rural 2 0.1 1.8 8
MACH Basic 2019-2 (German-speaking Switzerland)

Der Landbote

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