Der Landbote

Media data

Der Landbote is the daily newspaper for Winterthur, the sixth largest city in Switzerland. The catchment area of Der Landbote covers 52 municipalities. It is published daily with a circulation of 23,800 copies and keeps 50,000 readers informed. On a Wednesday, Der Landbote is published with an extra-large circulation of 79,025 copies and reaches 91,000 readers.

1.0% / large print-run 1.9%

Reach MACH Basic 2019-2,German-speaking Switzerland

50'000 / large print-run 91'000

Readership MACH Basic 2019-2, German-speaking Switzerland

23'800 / large print-run 79'025

Circulation WEMF 2019

daily / large print-run Wednesday

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 24 1.0 48.1 96
Women 26 1.1 51.9 103
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 8 0.6 17.0 56
35-54 14 0.8 27.2 78
55+ 28 1.7 55.8 161
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 8 1.0 16.2 94
Medium 27 1.1 53.5 106
High 15 1.0 30.3 94
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 6 0.8 11.6 75
CHF 4 000 to 7 999 23 1.2 46.3 116
more than CHF 8 000 21 1.0 42.1 94
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 2 1.5 4.2 144
Middle management, employee 5 0.7 9.2 64
Employee 12 0.8 23.3 75
Worker, employee 1 0.2 1.6 22
Freelance 2 1.6 3.4 156
Independant 2 0.8 3.2 79
Agriculturalist 2 3.2 4.8 310
Other 1 0.8 1.4 76
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 29 1.2 59.1 120
Agglomeration 20 1.4 39.9 137
Rural 1 0.1 1.1 5
MACH Basic 2019-2 (German-speaking Switzerland)

Der Landbote

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