Der Landbote

Media data

Der Landbote is the daily newspaper for Winterthur, the sixth largest city in Switzerland. The catchment area of Der Landbote covers 52 municipalities. It is published daily with a circulation of 23,800 copies and keeps 53,000 readers informed. On a Wednesday, Der Landbote is published with an extra-large circulation of 79,025 copies and reaches 94,000 readers.

1.1% / large print-run 1.9%

Reach MACH Basic 2019-1,German-speaking Switzerland

53'000 / large print-run 94'000

Readership MACH Basic 2019-1, German-speaking Switzerland

23'800 / large print-run 79'025

Circulation WEMF 2019

daily / large print-run Wednesday

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 44 1.8 46.4 93
Women 50 2.1 53.6 107
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 18 1.2 19.2 63
35-54 33 2.0 35.4 101
55+ 43 2.5 45.4 131
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 16 1.9 17.0 99
Medium 47 1.9 49.6 98
High 31 2.0 33.4 104
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 11 1.5 11.9 78
CHF 4 000 to 7 999 42 2.2 45.1 112
more than CHF 8 000 41 1.9 43.0 96
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 4 2.6 3.9 136
Middle management, employee 12 1.7 12.6 86
Employee 26 1.7 27.9 89
Worker, employee 3 1.0 3.7 54
Freelance 3 2.5 2.9 127
Independant 4 2.1 4.5 110
Agriculturalist 3 3.6 3.0 184
Other 1 1.7 1.5 86
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 56 2.3 59.2 120
Agglomeration 36 2.6 38.9 134
Rural 2 0.2 1.9 9
MACH Basic 2019-1 (German-speaking Switzerland)

Der Landbote

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