BZ Berner Zeitung

Media data

The BZ Berner Zeitung/Der Bund is the largest daily newspaper in the Swiss Plateau area. Thanks to its local editions, it covers the whole Swiss Plateau area and keeps readers up to date with regional, national and international news. Readers receive preferential information about what is happening in the region – whether they are interested in politics, the economy, the environment and society, or sport and entertainment. Everything that is happening in the region can be found in the BZ Berner Zeitung/Der Bund.

6.5%

Reach MACH Basic 2019-2, German-speaking Switzerland

315'000

Readership MACH Basic 2019-2, German-speaking Switzerland

119'700

Circulation WEMF 2019

daily

Release

6.5%

Reach

315'000

Readership

119'700

Circulation

täglich

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 152 6.3 48.3 97
Women 163 6.7 51.7 103
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 47 3.2 15 49
35-54 97 5.8 30.8 88
55+ 171 10.2 54.2 156
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 41 4.9 12.9 75
Medium 165 6.7 52.2 103
High 110 7.1 34.8 108
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 51 6.9 16.3 106
CHF 4 000 to 7 999 140 7.3 44.5 112
more than CHF 8 000 124 5.7 39.2 88
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 9 6.5 2.9 100
Middle management, employee 41 5.8 12.9 89
Employee 83 5.5 26.4 84
Worker, employee 16 4.5 4.9 70
Freelance 8 7.3 2.4 112
Independant 9 4.6 2.9 70
Agriculturalist 7 8.8 2.1 135
Other 6 6.4 1.8 99
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 144 6.1 45.8 93
Agglomeration 74 5.3 23.5 81
Rural 97 9.3 30.7 142
MACH Basic 2019-2 (German-speaking Switzerland)

BZ Berner Zeitung

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