Bilan

Media Data

The french speaking swiss business magazine is aimed at Leaders, who are strongly interested in finance, economy and innovation. The mostly male public enjoys high standard of living and education level. This demanding readership is also characterised by its fondness for a certain hedonism.

2.9%

Reach MACH Basic 2019-1, French speaking part

47 000

Readership MACH Basic 2019-1, French speaking part

10 915

Circulation WEMF 2019

biweekly

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 33 4.1 69.1 141
Women 15 1.8 30.9 61
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 12 2.3 26 81
35-54 19 3.3 39.8 115
55+ 16 3 34.2 103
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 7 1.7 14.2 57
Medium 15 2.3 32.2 79
High 25 4.5 53.7 155
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 3 1.1 7.3 38
CHF 4 000 to 7 999 14 2.1 30 72
more than CHF 8 000 30 4.6 62.7 159
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 6 14.3 13.2 490
Middle management, employee 12 5.8 24.7 198
Employee 10 2 20.6 69
Worker, employee 1 0.7 1.1 24
Freelance 2 5.1 5.2 176
Independant 3 6.5 6.9 225
Agriculturalist 0 0 0 1
Other 1 2.3 2.1 78
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 31 3.4 64.8 115
Agglomeration 12 2.6 25 90
Rural 5 1.8 10.2 63
MACH Basic 2019-1 (French-speaking Switzerland)

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