Annabelle

Media data

Your advertisement in Annabelle will allow you to reach urban, well-educated women with a high income and great interest in fashion, cosmetics, design and culture.

4.7%

Reach MACH Basic 2019-1, German-speaking Switzerland

229 000

Readership MACH Basic 2019-1, German-speaking Switzerland

36 414

Circulation WEMF Circulation bulletin 2018; distributed circulation

every 3 weeks

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 43 1.8 18.6 37
Women 187 7.7 81.4 162
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 44 3 19.3 63
35-54 84 5 36.5 105
55+ 101 6 44.2 128
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 35 4.2 15.1 88
Medium 115 4.7 50.1 99
High 80 5.1 34.9 108
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 36 4.9 15.8 104
CHF 4 000 to 7 999 87 4.5 37.9 95
more than CHF 8 000 106 4.9 46.2 104
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 6 4.6 2.8 97
Middle management, employee 28 3.9 12.1 83
Employee 75 5 32.8 105
Worker, employee 10 2.9 4.2 62
Freelance 7 6.2 3 130
Independant 13 6.4 5.6 136
Agriculturalist 1 1.6 0.6 33
Other 3 3.5 1.3 73
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 132 5.5 57.4 116
Agglomeration 63 4.5 27.3 94
Rural 35 3.3 15.3 71
MACH Basic 2019-1 (German-speaking Switzerland)

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