Annabelle

Media data

Your advertisement in Annabelle will allow you to reach urban, well-educated women with a high income and great interest in fashion, cosmetics, design and culture.

4.3%

Reach MACH Basic 2019-2, German-speaking Switzerland

210 000

Readership MACH Basic 2019-2, German-speaking Switzerland

36 414

Circulation WEMF Circulation bulletin 2019; distributed circulation

every 3 weeks

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 41 1.7 19.5 39
Women 169 7 80.5 161
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 41 2.8 19.8 65
35-54 73 4.3 34.6 99
55+ 96 5.7 45.6 132
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 32 3.8 15.2 89
Medium 101 4.1 48.4 95
High 76 4.9 36.4 113
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 32 4.3 15.2 99
CHF 4 000 to 7 999 79 4.1 37.6 95
more than CHF 8 000 99 4.6 47.2 105
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 5 3.7 2.5 86
Middle management, employee 26 3.8 12.6 87
Employee 65 4.3 30.9 99
Worker, employee 9 2.6 4.3 61
Freelance 6 6.1 3.1 141
Independant 10 5.2 5 121
Agriculturalist 1 1.2 0.4 27
Other 4 4.3 1.8 100
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 123 5.1 58.6 119
Agglomeration 54 3.9 26 89
Rural 32 3.1 15.4 71
MACH Basic 2019-2 (German-speaking Switzerland)

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