ALPHA

Media data

With almost a million readers, ALPHA has the widest coverage for management staff.

16.0%

Reach MACH Basic 2019-1, German-speaking Switzerland

776'000

Readership MACH Basic 2019-1, German-speaking Switzerland

277'083

Circulation WEMF 2019

weekly

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 414 17.2 53.3 107
Women 362 14.9 46.7 93
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 117 7.9 15.1 49
35-54 254 15.0 32.7 94
55+ 405 24.2 52.2 151
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 85 10.2 10.9 64
Medium 365 14.9 47.1 93
High 326 20.9 42.0 131
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 90 12.2 11.5 76
CHF 4 000 to 7 999 290 14.9 37.4 93
more than CHF 8 000 396 18.3 51.1 114
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 35 24.8 4.5 154
Middle management, employee 115 16.3 14.9 102
Employee 197 13.0 25.4 81
Worker, employee 36 10.8 4.6 68
Freelance 29 25.9 3.7 162
Independant 40 19.8 5.1 124
Agriculturalist 5 6.7 0.7 42
Other 13 14.8 1.6 92
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 448 18.8 57.8 117
Agglomeration 223 15.8 28.7 99
Rural 105 10.0 13.5 63
MACH Basic 2019-1 (German-speaking Switzerland) Tages-Anzeiger and SonntagsZeitung cumulated

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