24 heures

Media Data

No. 1 among fee-paying newspapers in the Vaud Canton

10.3%

Reach MACH Basic 2019-2, French-speaking Switzerland

168 000

Readership MACH Basic 2019-2, French-speaking Switzerland

49 107

Circulation WEMF 2019

daily

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 89 11.2 52.8 108
Women 79 9.5 47.2 92
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 27 5.1 16 50
35-54 51 9 30.1 87
55+ 91 16.8 53.9 162
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 43 10.6 25.7 103
Medium 70 10.7 41.8 103
High 55 9.7 32.5 94
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 31 10 18.2 96
CHF 4 000 to 7 999 75 11 44.5 106
more than CHF 8 000 63 9.8 37.3 95
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 5 12.6 3.2 122
Middle management, employee 17 9.2 10.3 89
Employee 41 8.2 24.3 80
Worker, employee 6 7.6 3.4 74
Freelance 4 8.1 2.3 79
Independant 7 13.4 4 130
Agriculturalist 2 11.6 1.2 113
Other 4 8 2.1 78
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 95 10.4 56.3 100
Agglomeration 52 11.5 30.8 111
Rural 22 8.2 12.8 79
MACH Basic 2019-2 (French-speaking Switzerland)

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