20 Minuten

Media Data

20 Minuten is the media brand with the widest reach in Switzerland. It is read by a young and urban target group in all three language regions.

26.1%

Reach MACH Basic 2018-2

1 765 000

Readership MACH Basic 2018-2

626 237

Circulation WEMF 2019

daily

Release

26.1%

Reach

1 765 000

Readership

626 237

Circulation

daily

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 963 28.7 54.6 110
Women 802 23.5 45.4 90
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 587 28.2 33.3 108
35-54 606 25.7 34.3 98
55+ 572 24.5 32.4 94
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 382 29.2 21.7 112
Medium 899 27.6 50.9 106
High 484 21.9 27.4 84
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 298 26 16.9 100
CHF 4 000 to 7 999 754 27.4 42.7 105
more than CHF 8 000 712 24.7 40.4 95
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 38 19.6 2.2 75
Middle management, employee 256 27.6 14.5 106
Employee 592 28.4 33.5 109
Worker, employee 149 34 8.5 131
Freelance 27 16.1 1.5 62
Independant 48 18.6 2.7 71
Agriculturalist 11 11.5 0.6 44
Other 36 25.9 2.1 99
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 1'004 28.6 56.9 110
Agglomeration 483 25.2 27.4 97
Rural 278 20.7 15.7 79
MACH Basic 2019-2

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