20 Minuten Friday

Media Data

20 Minuten Friday is Switzerland's largest free lifestyle magazine. With its blog and monthly magazine, it reaches a feminine, urban target group with high purchasing power.

12.2%

Reach MACH Basic 2018-1, German-speaking Switzerland

790 000

Readership MACH Basic 2018-1, German-speaking Switzerland

158 287

Circulation WEMF 2017

monthly

Release

13.9%

Reach

675 000

Readership

130 030

Circulation

monatlich

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 310 12.9 46 92
Women 364 15 54 108
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 278 18.9 41.3 135
35-54 232 13.7 34.4 98
55+ 164 9.8 24.4 70
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 125 15 18.5 108
Medium 363 14.8 53.8 106
High 187 12 27.7 86
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 94 12.7 13.9 91
CHF 4 000 to 7 999 263 13.6 39.1 97
more than CHF 8 000 317 14.7 47.1 105
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 14 10.1 2.1 72
Middle management, employee 97 13.8 14.4 99
Employee 252 16.6 37.3 119
Worker, employee 52 15.8 7.7 113
Freelance 13 11.5 1.9 83
Independant 21 10.5 3.1 75
Agriculturalist 6 7 0.8 50
Other 13 15.4 1.9 110
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 360 15.1 53.4 108
Agglomeration 196 13.9 29 100
Rural 119 11.4 17.6 81
MACH Basic 2019-1 (German-speaking Switzerland)

20 Minuten Friday

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