20 Minuten Friday

Media Data

20 Minuten Friday is Switzerland's largest free lifestyle magazine. With its blog and monthly magazine, it reaches a feminine, urban target group with high purchasing power.

8.7%

Reach MACH Basic 2018-1, German-speaking Switzerland

418 000

Readership MACH Basic 2018-1, German-speaking Switzerland

130 030

Circulation WEMF 2017

monthly

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 169 7.1 40.5 81
Women 249 10.3 59.5 119
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 199 13.5 47.5 155
35-54 130 7.7 31.2 89
55+ 89 5.4 21.4 62
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 90 10.6 21.4 122
Medium 215 8.7 51.3 100
High 114 7.6 27.3 87
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 70 9.5 16.7 109
CHF 4 000 to 7 999 162 8.4 38.6 97
more than CHF 8 000 187 8.7 44.7 100
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 6 4.3 1.4 50
Middle management, employee 56 8 13.4 92
Employee 151 10 36.2 115
Worker, employee 27 8.1 6.4 94
Freelance 5 4.8 1.3 55
Independant 11 5.3 2.6 61
Agriculturalist 2 2.8 0.5 32
Other 7 8.4 1.8 96
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 240 10.1 57.4 116
Agglomeration 115 8.3 27.6 95
Rural 63 6.1 15.1 70
MACH Basic 2018-2 (German-speaking Switzerland)

20 Minuten Friday

View all brands

Select all:

Two ways to select your formats:

Select the whole rate card of a brand from the bar at the bottom of your screen…

…or select formats one by one