Reach an audience of millions via social media

Via their social media fans and follower base, Tamedia brands have access to a total of 3 million users on Facebook and Instagram, so their posts regularly reach millions. Facebook posts by 20 Minuten and topic-specific Facebook verticals generate an average reach of over 2 million users per week, for instance.

You can harness the social media reach of the Tamedia brands with advertising tailored to the appropriate users and calibrated precisely to your defined target group. Adverts are shared as posts on Facebook fan pages and Instagram accounts.

How you benefit from tSocial

Targeting

One major advantage of tSocial is the way in which it allows you to fine-tune your adverts according to different interests and demographic markers such as location, gender, age, relationship status, and so on.

Reach

Another strength of tSocial is that it enables you to boost your reach in a targeted way. Your desired reach can be guaranteed if posts are shared on the tSocial Facebook network, for example.

Interaction

Social media channels rely on user interactions. The interaction rates for content posted on Facebook and Instagram are generally very high, even for paid content. Direct engagement with advertising is one of the key features of tSocial.

Reporting

One of tSocial’s key tools is the detailed report prepared and presented at the end of a campaign. This provides you with details of how high the reach and rate of interaction were, and via which channels these were generated.