Tamedia’s entire digital advertising inventory is available not only on traditional channels but also for automated purchase, making it the largest Adexchange in Switzerland, with a reach of over 75%.

Advertisers can programmatically reserve individual pages (ROS) or the Tamedia Network (RON) via the open marketplace (OpenRTB).

Additional placements, individual sections on specific pages, e.g. “News” and “Sport”, or combined Tamedia Network Channels, such as “News & Editorial” and “Classified”, can also be accessed via a private marketplace (PMP/Deal IDs), as can various “audience targetings”.

See our portfolio here or contact us for more details.

 

Restrictions

The following are not permitted:

  • Religious & spiritual advertisingAudio Autoplay-Werbemittel
  • Audio autoplay advertising material
  • Expandable ads
  • Provocative or suggestive images
  • Text or text/image advertising material
  • Surveys
  • Highly animated, flashing, flickering advertising material etc.
  • Illegal advertising that violates Swiss legislation
  • Prohibited use of logos or brand names belonging to Tamedia and/or one of its subsidiaries without prior written consent
Et et

Programmatic Advertising - the automated purchase of online advertising - has become an integral part of the market, even in Switzerland. It nonetheless remains subject to prejudice. To guarantee greater transparency, quality and security on the market, a Code of Conduct Programmatic Advertising was launched in 2017 by IAB Switzerland, which is the representative of the digital advertising industry in Switzerland, together with the German Association for the Digital Economy (BVDW) and IAB Austria. This Code of Conduct was expanded in 2018 and can now also be signed by agencies and advertisers. As a leading private media group in Switzerland, Tamedia supports the aims of these associations in the field of programmatic advertising, and was one of the first companies to sign the Code of Conduct in 2017. More information about the Code of Conduct Programmatic Advertising can be found here.

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