How can I buy advertising space from Tamedia programmatically?
The digital Tamedia inventory is available via Google Ad Exchange and AppNexus to all programmatic buyers who want to make a purchase via a Demand Side Platform (DSP).
What is the advantage of a deal in relation to an open RTB with regard to the Tamedia AG inventory?
Our websites can only be reserved on a run-of-site (or run-of-network for the Tamedia network) and semi-blind basis via Open RTB. This means that the buyer only sees the pages on which the ad will be placed without visualising the exact sub-pages and sections. It is essential for clients who want to reserve channels or data segments to use deals.
Who do I contact if I want to make a purchase via deals?
What information do we need as publishers?
- The ID and the name of the DSP in the Google Ad Exchange and App Nexus
- The desired formats
- The desired placements (websites/channel)
- Languages of the deals
- The desired data segments.
Which branding formats can be purchased programmatically?
Large-scale formats such as half-page ads (300x600) and wideboards (994x250). Poster ads (desktop & mobile) and sitebar ads (desktop) are also available programmatically.
What are the most common reasons why a deal does not result in any or too few ad impressions?
- Many auctions are lost because the bid is too low.
- Only a few formats are used, which is why bids are only considered for certain auctions.
- The creatives offered do not correspond to the sizes specified in the deal.
- The bids do not originate from the seat stored in the deal.
Who do I contact if I have any problems with deals?
Where does the data come from that Tamedia AG uses for targeting?
Tamedia’s own first-party data is stored for all data deals sold. Data is collected on the Tamedia websites in anonymous form only before being combined into data pools.