Markenauswahl

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General Guidelines

Learn more

Weight
Display Standard: 70 KB
Video Desktop: 5 MB
Video Mobile: 3 MB
Performance: 30 KB

Delivery
Maximum 3 subjects (image or HTML), otherwise please use a Third Party Tag
Target URL mandatory
Advertising media delivered as a 3rd party tag must be https redirects
Send to dctn@tamedia.ch

Dates
General advertising material: 3 workdays prior to campaign start
HTML5 advertising media: 5 working days prior to campaign start

Important

  • In order for Tamedia Network (TN) to guarantee the campaign to start on time, delivery must be made according to the mentioned lead times.
  • The creative agency is responsible for ensuring that the ads work on TN smoothly. If the implementation works on an external test page, this does not necessarily mean that this is also the case on TN.
  • If the advertising media supplied does not correspond to the TN specifications, TN has the right to stop/withdraw the campaign until the relevant guidelines have been implemented correctly. In such cases, any damages and costs must be fully borne by the creative agency which has not complied with the specifications.

HTML5
Preferably delivered as 3rd Party Tag. We impose the following requirements for HTML5 advertising.

Technical construction

  • The ad must have a click-URL (as soon as the cursor reaches the ad, a click interaction must be possible)
  • The click-tag (jump to target page) must be easy to find in the code.*
  • Click-tags must always open in a new window (target=_blank)
  • Ad testings must be possible locally in the browser. The ad must be accessible regardless of whether accessed locally on a computer or a server environment.
  • The file size of the ad is limited to max150 KB for desktop and max 100 KB for mobile.
  • The ad must be coded in latin-1 not UTF8:
    ä instead of ä
  • References in the ad to external resources (JS libraries, videos, fonts) have to be delivered via SSL (https://)
  • The ad must render itself in a iframe.*
  • The following script must be included in the index.html: <script type="text/javascript" src="https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js"></script>

Delivery

  • Each ad must be in a single zip-file
  • “halfpage_de.zip” contains only the code and the file that the German HalfpageAd requires.
  • “wideboard_fr.zip” contains only the code and the file that the French Wideboard ad requires.
  • Etc

*Best Practice setup of a HTML5 Rectangle ad:

index.html: example of a Rectangle ad with the mesures 300×250. Optionally contains tracking pixels (count pixels) and tracking codes.
rectangle.js: Animation of the ad
background.jpg, schriftzug.jpg: graphics for the ad

index.html
/* optional tracking codes, tracking pixel, moat, etc */
// To be able to count clicks, we have to put our click measurement in front of the target url

<html>
<head>
<script type="text/javascript" src="https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js"></script>
<script>
var zielseite = “http://www.meineseite.ch“;
</script>
</head>
<body width="300" height="250">
<a href="javascript:void(0)" onClick="window.open(APPNEXUS.getClickTag(), '_blank');"> //to test the redirect to your site, replace APPNEXUS.getClickTag()
<!-- Ihr Werbemittel --> //with window.zielseite or “http://www.meineseite.ch“
</a>
</body>
</html>

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Rectangle

Size: 300 x 250 pixel
File size: max. 150 KB
Formats: GIF, JPEG, HTML5, 3rd Party Tag, Tag in Tag

 

Important

  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.

Medium Rectangle

Size: 300 x 250 pixel
File size: max. 150 KB per format
Formats: HTML5, GIF, JPEG, 3rd Party Tag, Tag in Tag

 

Important

  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.

Leaderboard

Size: 728 x 90 pixel
File size: max. 150 KB
Formats: GIF, JPEG,HTML5, 3rd Party Tag, Tag in Tag

 

Important

  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.

Wide Skyscraper

Size: 160 x 600 pixel
File size: max. 150 KB
Formats: GIF, J PEG, HTML5, 3rd Party Tag, Tag in Tag

 

Important

  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.
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Wideboard

Size: 994 x 250 pixel
File size: max. 150 KB
Formats: GIF, JPEG, HTML5, 3rd Party Tag, Tag in Tag

 

Important

  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.
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Halfpage

Size: 300 x 600 pixel
File size: max. 150 KB
Formats: GIF, JPEG,HTML5, 3rd Party Tag, Tag in Tag

 

Important

  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.
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Maxiboard

Size: 994 x 118 pixel
File size: max. 150 KB
Formats: GIF, J PEG, HTML5, 3rd Party Tag, Tag in Tag

 

Important

  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.
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Poster Ad

Size: 960 x 800 pixel
File size: max. 200 KB
Formats: GIF, JPEG, PNG

 

Important

  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.
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Sitebar

Aspect ratio: 16:9
Size: unlimited
Formats: AVI, MPEG, MOV
Duration: max. 60 seconds
Quality: 1280 x 720 bis 1920 x 1080

 

Important
The Adspot Sitebar is a scalable advertising medium that adjusts itself to the size of the browser window. Production costs upon request. Max. 1 spot can be used per language region and campaign. Extra charges will arise for further spots.

 

All Adspot Formats will be produced by our external partner. Detailed specifications can be found on the Adspot website: http://www.adspot.ch/werbemittel/
A production fee will be charged.