Markenauswahl

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General Guidelines

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General information

  • Animations max. 30 seconds
  • Sound activated only by click
  • Max. 3 subjects allowed for physical delivery. For more subjects, a third-party TAG must be supplied.
  • Creative ads with a white background must have a visible frame in a contrasting colour.
  • Expandable advertising material may only be expanded by mouseover or direct click.
  • Flash files are not permitted.

General advertising material: Delivery no later than 3 working days before the start of the campaign
Special forms of advertising such as brand days, wallpapers, etc.: 5 working days before the start of the campaign

  • A prompt start to the campaign is only guaranteed if delivery deadlines are observed.
  • The creative agency is responsible for ensuring that advertising material works properly.
  • A campaign may be suspended if it does not meet the specifications.

 

HTML5

Technical specifications

  • The index file must be suffixed “.html”
  • No cross-site scripting (XSS)
  • No “document.addEventListener(„touchmove“,function(t){t.preventDefault()” in the code
  • The index.html must be in the highest level in the directory.
  • The destination URL/tracking must already be stored in the HTML5 banners.
  • The destination page must open in a new window/tab (target=’_blank’).
  • Advert tests must be able to be carried out locally in the browser.
  • Adverts must be coded in Latin-1
  • ä instead of using an umlaut
  • References in adverts to external resources (JS libraries, videos, fonts) must be supplied in SSL (https://) format
  • The advert must be rendered in an iframe*
  • The following script must be included in the index.html: <script type="text/javascript" src="https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js"></script>
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Rectangle

Size: 300 x 250 pixel
File size: max. 150 KB
Formats: HTML5 | 3 Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
Tamedia Network, 20 Minuten, Newsnet, Nationale Medien, Tutti

General guidelines

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Wideboard

Size: 994 x 250 pixel | Expandable: 994 x 580 pixel
File size: max. 150 KB
Formats: HTML5 | 3 Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
Tamedia Network, 20 Minuten, Newsnet, Nationale Medien, Tutti, Homegate

General guidelines

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Halfpage

Size: 300 x 600 pixel
File size: max. 150 KB
Formats: HTML5 | 3 Party Tag, Tag in Tag | JPEG, PNG, GIF

Available sur:
Tamedia Network, 20 Minuten, Newsnet, Nationale Medien, Tutti, Homegate, Ricardo, Autoricardo

General guidelines

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Monsterboard

Size: 468 x 400 pixel
File size: max. 150 KB
Formats: HTML5 | 3 Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
20 Minuten

General guidelines

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Content Board

Size: 640 x 400 pixel
File size: max. 150 KB
Formats: HTML5 | 3 Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
Newsnet, Nationale Medien

General guidelines

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Poster Ad

Size: 960 x 800 pixel
File size: max. 200 KB
Formats: GIF, JPEG, PNG

Available at:
Tamedia Network, 20 Minuten, Newsnet, Nationale Medien

General guidelines

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Skybridge

Size: 994 x 250 pixel (top) | 160 x 600 pixel (left & right)
File size: max. 150 KB
Formats: HTML5 | 3 Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
20 Minuten, Newsnet, Nationale Medien

General guidelines

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Wallpaper

Mass: 994 x 118 pixel (Maxiboard) / 245 x 770 pixel (Monstersky)
File size: : each a max of 150 KB
File formats: HTML5, GIF, JPEG, 3rd Party Tag, Tag in Tag
Z-index: max 10


Note:

  • The Monstersky docks from the right
  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.

Available at:
20 Minuten

General guidelines

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Maxiboard

Size: 994 x 118 pixel
File size: max. 150 KB
Formats: GIF, J PEG, HTML5, 3rd Party Tag, Tag in Tag

General guidelines

Medium Rectangle

Size: 300 x 250 pixel
File size: max. 150 KB per format
Formats: HTML5, GIF, JPEG, 3rd Party Tag, Tag in Tag

General guidelines

Leaderboard

Size: 728 x 90 pixel
File size: max. 150 KB
Formats: GIF, JPEG,HTML5, 3rd Party Tag, Tag in Tag

General guidelines

Wide Skyscraper

Size: 160 x 600 pixel
File size: max. 150 KB
Formats: GIF, J PEG, HTML5, 3rd Party Tag, Tag in Tag

General guidelines

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Tamedia Sitebar

Basic Sitebar

Dimensions: 500 x 1,000 px

Max. image size: 200KB

Formats: JPG, GIF, PNG (no 3rd-party tags)

Optional background colour: 1x Hex code1

Optional button colour: 1x Hex code2

Impression and click tracking possible
(all impression pixels must be SSL compliant (https))

 

Functionalities

●      The advertising material (500 x 1,000 px) is scaled proportionally. The minimum display size of the basic sitebar is 250 x 500 px. If less space is available on the device, the basic sitebar will not be displayed.

●      The user can scale the ad to a size of 300 x 600 simply by clicking on the resize button.

●      The background colour is optional and fills the entire remaining space around the ad. This additional space is not clickable.

●      The colour of the buttons (resize, play/pause, sound) can be modified individually. This enables a colour to be defined.

●      The ad can be closed with the close button.

 

 

Video Sitebar

 

 

Background image:

Dimensions: 500 x 1,000 px

Max. image size: 200KB

Formats: JPG, GIF, PNG (no 3rd-party tags)

Optional background colour: 1x Hex code1

Optional button colour: 1x Hex code2

Impression and click tracking possible
(all impression pixels must be SSL compliant (https))

 

Video:

Aspect ratio: 16:9
Max. size: 5MB
Audio codec: AAC

Video codec: H.264

Container: MP4

Duration: 10 seconds recommended (max. 30 sec)

 

Functionalities

●      The advertising material (500 x 1,000 px) is scaled proportionally. The minimum display size of the basic sitebar is 250 x 500 px. If less space is available on the device, the basic sitebar will not be displayed.

●      The user can scale the ad to a size of 300 x 600 simply by clicking on the resize button.

●      The background colour is optional and fills the entire remaining space around the ad. This additional space is not clickable.

●      The colour of the buttons (resize, play/pause, sound) can be modified individually. This enables a colour to be defined.

●      The ad can be closed with the close button.

●      The video starts automatically.

●      The video sound is deactivated by default and can be switched on by clicking on the sound button.

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