Markenauswahl

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General Guidelines

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Delivery deadlines
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.

Number of subjects
Max. 3 subjects allowed for physical delivery.
For more subjects, a third-party tag must be supplied.
The replacement of physical subjects during an ongoing campaign is only permitted in exceptional cases.

Animations
There are no limits on the length of the animation within an advertising banner. However, the recommended maximum length is 30 seconds.

Sound
Activation only through user interaction.

Flash
Flash files are not permitted.

SSL

  • All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).
  • HTML5
  • The maximum weight (according to the specifications) refers to all files together, in unzipped state.
  • The target URL and tracking must be stored in the HTML5 banner.
  • The target URL must be opened in a new tab (target=‘_blank’).
  • It must be possible to perform advert tests locally in the browser.
  • UTF-8 encoding
    Special characters that are not displayed correctly in the browser with UTF-8 must be encoded manually (for example, ä instead of ä).
  • References in adverts to external resources (JS libraries, videos, fonts) must be supplied in SSL (https://) format.

General information

  • A prompt start to the campaign is only guaranteed if delivery deadlines are observed.
  • The advertiser is responsible for advertising media working smoothly.
  • A campaign may be suspended if it does not meet the specifications.
Tamedia_Piktogramme_Tamedia_Netzwerk_Reach_Targetings_Time

Datenanlieferung & Termine

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Anlieferfristen
Standardformate: 3 Arbeitstage vor Kampagnenstart.
Spezialformate: 5 Arbeitstage vor Kampagnenstart.

Anlieferadressen
onlineadvertising@tamedia.ch

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Tablet Rectangle

Platforms: Tablet (20 Minuten / 20 minutes), just iPad (tio.ch)
File formats: GIF, JPEG, 3rd Party Tag, HTML

Mass for 3rd Party Tag  and HTML:
300 x 250 pixel
The images behind the HTML5 ads/tags should be double the size. Otherwise the ad will be displayed in lower resolution.

Mass for GIF, PNG, JPEG:
600 x 500 pixel

Mass for tio.ch (JPEG, GIF, PNG, HTML, 3rd Party Tag):
300 x 250 pixel

File size: max. 80 KB

Note:

  • Integration of clickcommand and web beacons are possible in all formats
  • The developer is responsible for the performance of the advertisement. We cannot optimise with regard to loading times and smooth playback
  • The close button must not be included in promotional material. This is delivered via our ad server
Zeichenfläche 1 Kopie 7

Tablet Pre-/Interstitial

Platforms: Tablet (20 Minuten / 20 minutes), just iPad (tio.ch)
File formats: GIF, JPEG, PNG, HTML*
Mass: 768 x 1024 pixel [vertical], 1024 x 768 pixel [landscape] 
Mass for tio.ch (JPEG, GIF, PNG): 768 x 1004 pixel [vertical], 1024 x 748 pixel [landscape], max. 100 KB
File size: max 250 KB
Display time: max 10 seconds

Note:

  • Integration of Clickcommand and web beacons are possible in all formats
  • The developer is responsible for the performance of the advertisement. We cannot optimise with regard to loading times and smooth playback
  • The close button must not be included in promotional material. This is delivered via our ad server
  • For non-physical delivery (no GIF or JPEG), the rotation function in the creation of the iPad interstitials must be integrated
Zeichenfläche 1 Kopie 8

Tablet Big Ad

Platforms: Tablet (20 Minuten / 20 minutes)
File formats: GIF, JPG, PNG, HTML, 3rd Party Tag
Mass for HTML and 3rd Party Tag: 994 x 550 pixel (landscape), 760 x 420 (vertical)
Mass for JPG, GIF, PNG: 1988 x 1100 pixel (landscape), 1520 x 880 pixel (vertical)
File size: max 250 KB

Note:

  • Integration of Clickcommand and web beacons are possible in all formats
  • The developer is responsible for the performance of the advertisement. We cannot optimise with regard to loading times and smooth playback
  • The Close button must not be included in promotional material. This is delivered via our ad server
Zeichenfläche 1 Kopie 9

Tablet Wideboard

Platforms: Tablet
File formats: GIF, JPG, PNG, HTML, 3rd Party Tag
Mass for HTML and 3rd Party Tag: 994 x 250 pixel (landscape), 760 x 190 (vertical)
Mass for JPG, GIF, PNG: 1988 x 500 pixel (landscape), 1520 x 380 pixel (vertical)
File size: max 150 KB

Note:

  • Integration of Clickcommand and web beacons are possible in all formats
  • The developer is responsible for the performance of the advertisement. We cannot optimise with regard to loading times and smooth playback
  • The Close button must not be included in promotional material. This is delivered via our ad server

General guidelines

Zeichenfläche 1 Kopie 6

Tablet Interstitial Newsnet

Platforms: iPad (inlay)
Formats / size:

  • HTML (Please see detailed HTML specifications)
    • 1024 x 748 Pixel (landscape)
    • 768 x 1004 Pixel (portrait)
    • max. 100KB per format
    • The rotation function from portrait to landscape format must already be integrated in the HTML
    • do not install an automatic closing function in the ad
  • JPG, GIF, PNG
    • 2048 x 1496 Pixel (landscape), max. 100KB
    • 1536 x 2008 Pixel (portrait), max. 100 KB
    • no close button

3rd party tags are not allowed!

General guidelines

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Tablet Halfpage

Platform: Tablet (20 Minuten / 20 minutes), just iPad (tio.ch)
Mass: 300 x 600 pixel
File formats: GIF, JPG, PNG, HTML, 3rd Party Tag
File size: max 150 KB, tio.ch max 80 KB

Note:

  • Integration of Clickcommand and web beacons are possible in all formats
  • The developer is responsible for the performance of the advertisement. We cannot optimise with regard to loading times and smooth playback
  • The Close button must not be included in promotional material. This is delivered via our ad server
Zeichenfläche 1 Kopie 7

Tablet Prestitial Newsnet

Platforms: iPad (inlay)
Formats / size:

  • HTML (Please see detailed HTML specifications)
    • 1024 x 748 Pixel (landscape)
    • 768 x 1004 Pixel (portrait)
    • max. 100KB per format
    • The rotation function from portrait to landscape format must already be integrated in the HTML
    • do not install an automatic closing function in the ad
  • JPG, GIF, PNG
    • 2048 x 1496 Pixel (landscape), max. 100KB
    • 1536 x 2008 Pixel (portrait), max. 100 KB
    • no close button

3rd party tags are not allowed!

General guidelines

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