Markenauswahl

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General Guidelines

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Delivery deadlines
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.

Number of subjects
Max. 3 subjects allowed for physical delivery.
For more subjects, a third-party tag must be supplied.
The replacement of physical subjects during an ongoing campaign is only permitted in exceptional cases.

Animations
There are no limits on the length of the animation within an advertising banner. However, the recommended maximum length is 30 seconds.

Sound
Activation only through user interaction.

Flash
Flash files are not permitted.

SSL

  • All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).
  • HTML5
  • The maximum weight (according to the specifications) refers to all files together, in unzipped state.
  • The target URL and tracking must be stored in the HTML5 banner.
  • The target URL must be opened in a new tab (target=‘_blank’).
  • It must be possible to perform advert tests locally in the browser.
  • UTF-8 encoding
    Special characters that are not displayed correctly in the browser with UTF-8 must be encoded manually (for example, ä instead of ä).
  • References in adverts to external resources (JS libraries, videos, fonts) must be supplied in SSL (https://) format.

General information

  • A prompt start to the campaign is only guaranteed if delivery deadlines are observed.
  • The advertiser is responsible for advertising media working smoothly.
  • A campaign may be suspended if it does not meet the specifications.
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Datenanlieferung & Termine

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Anlieferfristen
Standardformate: 3 Arbeitstage vor Kampagnenstart.
Spezialformate: 5 Arbeitstage vor Kampagnenstart.

Anlieferadressen
onlineadvertising@tamedia.ch

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Newsletter Rectangle (Femina)

Size: 300x250px
File size: max. 100 KB
Formats: JPG, PNG

 

General guidelines

Newsletter Teaser (Femina)

Title: 40 signs
Header: 150 signs
Text: 1000 signs
Image (max. 5): 750 x 500 px

Newsletter Topbanner (Schweizer Familie)

The Schweizer Familie Newsletter reaches every wednesday approx. 9,000 subscribers with a wide range of active leisure ideas and tips for excursions.

File formats / dimensions
JPG, PNG (GIF only if not animated)
max. 70 KB
Masse (in Pixel):
642 x 110

Deadlines
Please supply the full material at least three working days before the agreed start date.

General guidelines

Newsletter Fullbanner 1+2 (Schweizer Familie)

The Schweizer Familie Newsletter reaches every wednesday approx. 9,000 subscribers with a wide range of active leisure ideas and tips for excursions.

File formats / dimensions
JPG, PNG (GIF only if not animated)
max. 70 KB
Size (in Pixel):
642 x 110

Deadlines
Please supply the full material at least three working days before the agreed start date.

General guidelines

Newsletter Teaser (Schweizer Familie)

Newsletter Teaser on Desktop, Mobile + Tablet, in the «look & feel» of the editorial articles.

Device: Desktop " Mobile + Tablet
Term: Date of publication
Text: (characters incl. blanks)
Title 30 characters, scrolling text 160 characters, 1 picture
Format image: 680x382px, 300 dpi

Please supply the material as word or JPG at least
five working days before the agreed start date.

General guidelines

Newsletter Topbanner (annabelle)

 

Format / Size
JPEG, GIF, PNG 60 KB

Dimensions (in Pixel) 600 x 150

Delivery
3 days prior to campaign start.

 

Newsletter Fullbanner 1 & 2 (annabelle)

 

Format /  Size
JPEG, GIF, PNG 60 KB

Dimensions (in Pixel) 600 x 150

Delivery
3 days prior to campaign start.

 

Newsletter Teaser (annabelle)

Text (characters incl. blanks*)

  • Title 30
  • Scrolling text 160

Pictures 1

Dimensions (in Pixel) 1200 x 1200

dpi 300

Delivery

5 days prior to campaign start.

Infos

Design in the «look & feel» of annabelle

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Newsletter Rectangle (Bilan)

Size: max. 480 x 240 pixel
File size: max. 70 KB
Formats: JPG, PNG, GIF

Newsletter Topbanner (Finanz und Wirtschaft)

Size: 642 x 110px

Formats: JPG, PNG, GIF only if not animated

File size max.: 70 KB

Tracking: Clicktracker and Countpixel

Newsletter Fullbanner (Finanz und Wirtschaft)

Size: 642 x 110px

Formats: JPG, PNG, GIF only if not animated

File size: 70 KB

Tracking: Clicktracker and Countpixel

Text Ad (Finanz und Wirtschaft)

Title: Max. 65 characters (incl. spaces)

Text: Max. 250 characters (incl. spaces)

Button Link Text: Max: 50 characters (incl. spaces)

Newsletter Integration (Friday)

Anliefertermin: Freitag der Vorwoche 
Anlieferkontakt: content@tamedia.ch

Format: 

  • Lauftext: max. 220 Zeichen inkl. Leerzeichen
  • Titel: max. 15 Zeichen inkl. Leerzeichen
  • Untertitel: max. 50 Zeichen inkl. Leerzeichen
  • Bildgrösse: 481 x 481 pixel / 100 pdi - Bilder werden immer auf quadratisches Format zugeschnitten
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tutti-Mail

Image: 530x334px
Headline: max. 60 characters (incl. spaces)
Text: max. 280 characters (incl. spaces)
Call to Action: max. 25 characters (incl. spaces)

Available at:
Tutti

General guidelines

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Homegate Newsletter

Image: 530x334px
Headline: max. 60 characters (incl. spaces)
Text: max. 280 characters (incl. spaces)
Call to Action: max. 25 characters (incl. spaces)

Available at:
Homegate

General guidelines

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