Markenauswahl

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General Guidelines

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Delivery deadlines
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.

Number of subjects
Max. 3 subjects allowed for physical delivery.
For more subjects, a third-party tag must be supplied.
The replacement of physical subjects during an ongoing campaign is only permitted in exceptional cases.

Animations
There are no limits on the length of the animation within an advertising banner. However, the recommended maximum length is 30 seconds.

Sound
Activation only through user interaction.

Flash
Flash files are not permitted.

SSL

  • All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).
  • HTML5
  • The maximum weight (according to the specifications) refers to all files together, in unzipped state.
  • The target URL and tracking must be stored in the HTML5 banner.
  • The target URL must be opened in a new tab (target=‘_blank’).
  • It must be possible to perform advert tests locally in the browser.
  • UTF-8 encoding
    Special characters that are not displayed correctly in the browser with UTF-8 must be encoded manually (for example, ä instead of ä).
  • References in adverts to external resources (JS libraries, videos, fonts) must be supplied in SSL (https://) format.

General information

  • A prompt start to the campaign is only guaranteed if delivery deadlines are observed.
  • The advertiser is responsible for advertising media working smoothly.
  • A campaign may be suspended if it does not meet the specifications.
Tamedia_Piktogramme_Tamedia_Netzwerk_Reach_Targetings_Time

Datenanlieferung & Termine

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Anlieferfristen
Standardformate: 3 Arbeitstage vor Kampagnenstart.
Spezialformate: 5 Arbeitstage vor Kampagnenstart.

Anlieferadressen
onlineadvertising@tamedia.ch

Zeichenfläche 1 Kopie 8

Native Ad Tamedia Network

Image
Size
: 320x180px
File size: max. 30 KB
Formats: GIF, JPEG, PNG
Other: No texts or logos, no animations

Text
Headline: max. 25 characters (incl. spaces)
Copy: max. 90 characters (incl. spaces)

Important
Maximum 5 text/image combinations possible per language and campaign.

 

Please click here for more information.

General guidelines

Zeichenfläche 1 Kopie 8

Native Ad Homegate

Image
16:9

Image 3rd column
140 x 80 pixel

Price field
11 characters

1st column
Description 1: 9 characters
Description 2 to 5: 7 characters

2nd column
Title: 21 characters
Description: 44 characters

3rd column
Title: 50 characters
Description: 70 characters

Number of characters is maximum and incl. spaces

Please consult the picture gallery for further information.

Zeichenfläche 1 Kopie 8

Native Ad autoricardo.ch

Image
4:3

Price field
15 characters

Headline
35 characters

Description
50 characters

Number of characters is maximum and incl. spaces

Please consult the picture gallery for further information.

Zeichenfläche 1 Kopie 8

Native Ad tutti.ch

Native Ad

  • 733 x 120 Pixel (falls als Image geliefert werden soll)
  • Titel: max. 40 Zeichen
  • Body: total 180 Zeichen
  • Preisfeld: 10 Zeichen
  • Bild: 4:3

Landingpage Native Ad

  • Haupttitel: 34 Zeichen (inklusive Leerzeichen)
  • Subtitel: 50 Zeichen (inklusive Leerzeichen)
  • Produktbild: max. 710 x 400 Pixel
  • Hintergrundbild: 1920 x 1080 Pixel
  • Logo: max. 252 x 160 Pixel
  • Bodytext: max. 180 Zeichen (inklusive Leerzeichen)
  • Social / product buttons: max. 28 Zeichen (inklusive Leerzeichen)
  • Disclaimer: kein Limit

The landing page is not included in the price. Price on request.

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Wettbewerbe (annabelle)

Text (characters incl. blanks*)

  • Title 60
  • Lead 160
  • Scrolling text 800

Image series 1

Dimensions (in Pixel) 1300 x 900

dpi 300

Infos

  • Design in the «look & feel» of annabelle
  • Alternating blend-in in the teaser competition box in all categories.
  • Participation forms can be created, link to external website possible. Contact data and participation figures will be communicated.

Bargain of the week (annabelle)

Text (characters incl. blanks*)

  • Title 30
  • Scrolling text 120

Pictures

  • Image series 1

Dimensions (in Pixel) 1300 x 900

dpi 300

Info

  • Design in the annabelle «look & feel»
  • 1 week fixed on the home page, plus newsletter teaser that draws attention to the promotion.

 

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Wettbewerbe (Bilan)

Title: 40 signs
Header: 150 signs
Text: 1000 signs
Image (maximum 5): 670 x 419 px, max. 150 KB

Zeichenfläche 1 Kopie 8

Native Ad Finanz und Wirtschaft

Teaser with Image and Title

 

1) Title
Number of characters: max. 60 characters (incl. spaces).
Experience shows that a well formulated title and reference to topical issues strongly favours the click rate.

2) Image/Video
Min. picture size: 640x360 pixels, Min video, width 640 pixels, Image cation optional, Source information: name of company or photographer

3) Lead Text - None

4) Running text
Number of characters: open, recommended: 3,000-6,000  characters (incl. spaces)

5) Info Boxes
Optional, possibilites include text and images (with the option to zoom)

6) Link
The offering: with a link to teh company's own website. It is recommended not to use a generic text like "more information" for the link, but rather to name an actual service or product.

 

 

Teaser with Title and Lead Text

 

1) Title
Number of characters: max. 40 characters (incl. spaces).
Experience shows that a well formulated title and reference to topical issues strongly favours the click rate.

2) Image/Video
None

3) Lead Text
Number of characters: max. 140 characters (incl. spaces)

4) Running Text
Number of characters: open, recommended: 3,000-6,000  characters (incl. spaces)

5) Info Boxes
Optional, possibilites include text and images (wirh the option to zoom)

6) Link
The offering: with a link to teh company's own website. It is recommended not to use a generic text like "more information" for the link, but rather to name an actual service or product.

 

Zeichenfläche 1 Kopie 3

Easy Ad

Image
Formats: GIF, JPEG, PNG
Size
: 300x150px
File size: max. 150KB

or

Image/text Ad
Formats: GIF, JPEG, PNG
Size Image
: 128x128px
Headline: max. 25 characters (incl. spaces)
Copy: max. 45 characters (incl. spaces)
Call to Action: max. characters (incl. spaces)

Available at:
Ricardo, Tutti, Homegate

General guidelines

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