Markenauswahl

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General Guidelines

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Delivery deadlines
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.

Number of subjects
Max. 3 subjects allowed for physical delivery.
For more subjects, a third-party tag must be supplied.
The replacement of physical subjects during an ongoing campaign is only permitted in exceptional cases.

Animations
There are no limits on the length of the animation within an advertising banner. However, the recommended maximum length is 30 seconds.

Sound
Activation only through user interaction.

Flash
Flash files are not permitted.

SSL

  • All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).
  • HTML5
  • The maximum weight (according to the specifications) refers to all files together, in unzipped state.
  • The target URL and tracking must be stored in the HTML5 banner.
  • The target URL must be opened in a new tab (target=‘_blank’).
  • It must be possible to perform advert tests locally in the browser.
  • UTF-8 encoding
    Special characters that are not displayed correctly in the browser with UTF-8 must be encoded manually (for example, ä instead of ä).
  • References in adverts to external resources (JS libraries, videos, fonts) must be supplied in SSL (https://) format.

General information

  • A prompt start to the campaign is only guaranteed if delivery deadlines are observed.
  • The advertiser is responsible for advertising media working smoothly.
  • A campaign may be suspended if it does not meet the specifications.
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Datenanlieferung & Termine

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Anlieferfristen
Standardformate: 3 Arbeitstage vor Kampagnenstart.
Spezialformate: 5 Arbeitstage vor Kampagnenstart.

Anlieferadressen
onlineadvertising@tamedia.ch

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Rectangle

Plattforms: inApp, Mobile Web
Formats: HTML5, 3rd Party Tag, Tag in Tag
Size: 300x250px
(Behind it there should be graphics twice as large (600x500px) so that the advertising on retina displays is sharply displayed.)
File size: max. 100KB

Formats: JPG, GIF, PNG
Size: 600x500px
Gewicht: max. 100KB

Available at:
Tamedia Network, 20 Minuten, Newsnet, Nationale Medien, Tutti, Ricardo

General guidelines

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Premium Rectangle

Platforms: inApp, Mobile Web

Formats: HTML5, 3rd Party Tag, Tag in Tag
Size: 300x250px
(Behind it there should be graphics twice as large (600x500px) so that the advertising on retina displays is sharply displayed.)
File size: max. 100KB

Formats: JPG, GIF, PNG
Size: 600x500px
File size: max. 100KB

The Rectangle Premium is located at the top of the website (Premium placement), similar to the Wideboard.

Available at:
20 Minuten, Newsnet

General guidelines

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Wideboard

Platforms: inApp, Mobile Web

Formats: HTML5, 3rd Party Tag, Tag in Tag
Size: 320x160px
(Behind it there should be graphics twice as large (640x320px) so that the advertising on retina displays is sharply displayed.)
File size: max. 100KB

Formats: JPG, GIF, PNG
Size: 640x320px
File size: max. 100KB

Available at:
Tamedia Network, 20 Minuten, Newsnet, Nationale Medien, Tutti

General guidelines

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Poster Ad

Platforms: Mobile Web

Formats: JPEG, GIF, PNG
Size: 828x910px
File size: max. 100KB

Available at:
Tamedia Network, 20 Minuten Group, Newsnet, Nationale Medien

General guidelines

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Swipe Cube

Platforms: inApp, Mobile Web

Images
Dimensions: 600x500px
Size: max. 70KB per image
Formats: JPG, GIF, PNG (no 3rd-party tags)
Delivery: e-mail or download link

Functionalities

  • 2–6 spaces can be loaded with images or videos.
  • A separate target URL or click command is possible for each area. (max. 6)
  • 1 impression pixel per Swipe Cube is possible
    All impression pixels must be SSL compliant (https).
  • Rotating teasers: 1 on the left and 1 on the right
  • The user can navigate through the different views by swiping or clicking on the left/right buttons.

Available at:
Tamedia Network, 20 Minuten, Newsnet, Nationale Medien

General guidelines

Other Swipe Cube formats with preferred partner
Specifications AdSpot Swipe Cube

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Ricchi

Platforms: inApp, Mobile Web

Formats: HTML5, 3rd Party Tag, Tag in Tag
Size: 320x416px
(Behind it there should be graphics twice as large (640x832px) so that the advertising on retina displays is sharply displayed.)
File size: max. 100KB

Formats: JPG, GIF, PNG
Size: 640x832px
File size: max. 100KB

Available at:
Tamedia Network, 20 Minuten, Newsnet, Nationale Medien, Tutti, Ricardo

General guidelines

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Prestitial / Interstitial

Platforms: inApp

Formats: HTML5, 3rd Party Tag, Tag in Tag
Size: 320x480px
(Behind it there should be graphics twice as large (640x960px) so that the advertising on retina displays is sharply displayed.)
File size: max. 100KB

Formats: JPG, GIF, PNG
Size: 640x960px
File size: max. 100KB

Display duration: Ad closes automatically after 7 seconds.
Closebutton: The ad always has a close button
Capping: min. 1UU/24h

Available bei:
Tamedia Network, 20 Minuten, Newsnet, Nationale Medien

General guidelines

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Platforms: inApp, Mobile Web

Images: 4 images
Formats: JPG, GIF, PNG
Size: 600x600px
Title: max. 25 characters
Teaser: max. 90 characters
Picture description: max. 30 characters

Trackings:
1 tracking pixel per format (not per image)
1 Clickcommand per image

File size: max. 70KB per image

Available at:
20 Minuten, Newsnet, Nationale Medien

General guidelines

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Leserbildfeed

Platforms: inApp

Formats: JPG, GIF, PNG
Size: 600x500px or 640x832px
File size: max. 100KB

Available at:
20 Minuten, 20 minutes

General guidelines

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Vertical Video

Seitenverhältnis: 9:16
Anlieferung: nur als physische Datei (kein Vast/Vpaid möglich)
Grösse und Format frei wählbar

Verfügbar bei:
venty

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