Markenauswahl

Zeichenfläche 1

General Guidelines

Learn more

Delivery deadlines
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.

Number of subjects
Max. 3 subjects allowed for physical delivery.
For more subjects, a third-party tag must be supplied.
The replacement of physical subjects during an ongoing campaign is only permitted in exceptional cases.

Animations
There are no limits on the length of the animation within an advertising banner. However, the recommended maximum length is 30 seconds.

Sound
Activation only through user interaction.

Flash
Flash files are not permitted.

SSL

  • All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).
  • HTML5
  • The maximum weight (according to the specifications) refers to all files together, in unzipped state.
  • The target URL and tracking must be stored in the HTML5 banner.
  • The target URL must be opened in a new tab (target=‘_blank’).
  • It must be possible to perform advert tests locally in the browser.
  • UTF-8 encoding
    Special characters that are not displayed correctly in the browser with UTF-8 must be encoded manually (for example, ä instead of ä).
  • References in adverts to external resources (JS libraries, videos, fonts) must be supplied in SSL (https://) format.

General information

  • A prompt start to the campaign is only guaranteed if delivery deadlines are observed.
  • The advertiser is responsible for advertising media working smoothly.
  • A campaign may be suspended if it does not meet the specifications.
Tamedia_Piktogramme_Tamedia_Netzwerk_Reach_Targetings_Time

Datenanlieferung & Termine

Mehr erfahren

Anlieferfristen
Standardformate: 3 Arbeitstage vor Kampagnenstart.
Spezialformate: 5 Arbeitstage vor Kampagnenstart.

Anlieferadressen
onlineadvertising@tamedia.ch

Zeichenfläche 1 Kopie 8

Premium Promotion 20 Minuten

Premium promotions are subject to 20 Minuten editorial guidelines and CI guidelines and require the approval of the editorial and publishing management. Splash site, teaser and print articles are produced by 20 Minuten, promo ads (print and online) must be delivered. Competitions are held exclusively at 20 Minuten as a rule – in exceptional cases they can be linked to participation on a different landing page. The customer / agency is responsible for the shipping of competition prizes.

Please provide the complete material at least five working days before the agreed start date.

Production Contacts
Mahmud Tschannen
content@tamedia.ch
Tel. +41 44 248 51 84

Delivery Checklist:
Splash site, teaser, print articles and promo box are produced by 20 Minuten.
For the above, the following material is required:

  • Text briefing (as word or text file)
    for title, lead, scrolling text: detailed description of competition mechanism, prizes and promotion ideas and content
  • Header image without text and logos (min. 800 x 400 px, 72 dpi resolution)
  • or Header video: MP4 File (preferred), Youtube, Vimeo, etc.
  • MP4 File: Resolution: 1280×720, max. Bitrate: 1700kbits/s, Codec: h.264(Video) aac(Audio)
  • Image for print without text and logos (150 x 80 mm, resolution 300 dpi)

The following content can be provided as an additional option:

  • Text for info box: Short description of the company, the product and the events or other important informations
  • Box images: (max. 2 images, min. 540 px wide)
  • Logos (540 px wide) with target-urls
  • Video (as a link or file)
  • Required short URLs / SMS keywords

Splashsite
The splash site appears in the channel «Competitions» on computer, mobile and tablet *.

For the production of the splash site, a text briefing using Word or Text file is required with the following contents:

  • Detailed description of the competition:
  • What prize can be won? (correctly described)
  • How can you participate?
  • For competitions that are linked to an external landing page: supply a direct URL leading to an entry form
  • Describe the key message / idea of the promotion
  • Brief description of the company, the campaign, the events, etc. (for gray-shaded info boxes)
  • Links: Any part of the text, logos and images can be linked. Title, lead and header image are excluded.

Integration of image galleries, iFrames, audio and video files are possible.
20 Minuten will translate into French and/or Italian with corresponding bookings.

Teaser:
The teaser refers textually to the competition and is linked to the splash site.
They are differentiated from editorial teaser content by the top line labeled «Wettbewerb».
On the home page, the teaser rotates through various positions in the section «Competitions» and within the top stories on the top of the page. In the section «Competitions» (www.wettbewerbe.20min.ch) all competition stories are permanently shown.

Special conditions:
The competition is generally handled using the 20 Minuten competition tool.
During competitions that are linked to an external landing page, the client / agency is responsible for ensuring that the landing page is responsive and the competition rules are respected.
The text for the competition is always «20 Minuten and customer XY giving away (offering) …»
The sponsor cannot be mentioned in the story and teaser title.

Pictures Digital:
Logo integrations, product images, text, or claims are not allowed in the header, teaser or print image. Suitable examples include image pictures. Print and header images can be identical.

Delivery as JPG, GIF oder EPS
72 dpi resolution
Header image: 800 px wide, min. 400 px high
or Header video: MP4 File (preferred), Youtube, Vimeo, etc.
MP4 File: Resolution: 1280×720, max. Bitrate: 1700kbits/s, Codec: h.264(Video) aac(Audio)
Teaser image (can be the same as header image): 800 px wide, min. 400 px high
Box Images (optional): 540 px wide – max. 2 boxes and 1 image per box
Logos (optional): 540 px wide
Video (optional): as a flexible iFrame (YouTube) or file (avi, mpeg, mov, flv) max. 100 mb

Print
The publication appears on the page «Promotions» in the print edition.
Depending on the booking, the following print formats pertain to Promotion: «Aufmacher»
Contents: Summary of textual content on the splash site with the competition as a hook.
Reference is made to more detailed information and competition participation in the print article by short URL, which guides people to the splash site. The short URL is constructed as follows: Keyword.20min.ch. If multiple language versions are booked, the short URLs must differ.
It is possible to integrate SMS participation by use of a keyword. (SMS price: CHF 1.50 / SMS, no revenues to be made through participation)
Cooperation with a partner is indicated using the following wording: «This competition was created in cooperation with xy. »
Company and brand names cannot be mentioned in the title.

Pictures Print:
Logo integrations, product images, text or claims are not allowed. Image pictures are appropriate. Print and header images can be identical.

Delivery as JPEG, PNG or TIF
150 x 80 mm (WxH)
Resolution 300 dpi

Zeichenfläche 1 Kopie 8

Digital-Promotion 20 Minuten

 

Digital promotions are subject to 20 Minuten editorial guidelines and CI guidelines and require the approval of the editorial and publishing management. Splash site and teaser are produced by 20 Minuten, promo ads must be delivered. Competitions are held exclusively at 20 Minuten as a rule – in exceptional cases they can be linked to participation on a different landing page. The customer / agency is responsible for the shipping of competition prizes.

Production Contact
Mahmud Tschannen
content@tamedia.ch
Tel. +41 44 248 51 84

Delivery Checklist:
Splash site and teaser are produced by 20 Minuten.
For the above, the following material is required:

  • Text briefing (as word or text file)
    for title, lead, scrolling text: detailed description of competition mechanism, prizes and promotion ideas and content
  • Header image (also used for the teaser) without text and logos (min. 800 x 400 px, 72 dpi resolution)
  • or Header video: MP4 File (preferred), Youtube, Vimeo, etc.
  • MP4 File: Resolution: 1280×720, max. Bitrate: 1700kbits/s, Codec: h.264(Video) aac(Audio).

The following content can be provided as an additional option:

  • Text for info box: Short description of the company, the product and the events or other important informations
  • Box images (max. 2 images, min. 540 px wide)
  • Logos (540 px wide) with target-urls
  • Video (as a link or file)

Splashsite:
The splash site appears in the channel «Competitions» on computer, mobile and tablet *.

For the production of the splash site, a text briefing using word or text file is required with the following contents:

  • Detailed description of the competition:
  • What prize can be won? (correctly described)
  • How can you participate?
  • For competitions that are linked to an external landing page: supply a direct URL leading to an entry form
  • Description of the key message / idea of the promotion
  • Brief description of the company, the campaign, the events, etc. (for gray-shaded partner boxes).
  • Links: Any part of the text, logos and images can be linked. Title, lead and header image are excluded

Integration of image galleries, iFrames, audio and video files are possible.
20 Minuten will translate into French and/or Italian with corresponding bookings.

Teaser:
The teaser refers textually to the competition and is linked to the splash site.
They are differentiated from editorial teaser content by the blue highlighted top line labeled «Promotion».
On the home page, the teaser rotates through various positions in the section «Competitions» and within the top stories on the top of the page. In the section «Competitions» (www.wettbewerbe.20min.ch) all competition stories are permanently shown.

Special Conditions:
The competition is generally handled using the 20 Minuten Friday competition tool.
During competitions that are linked to an external landing page, the client / agency is responsible for ensuring that the landing page is responsive and the competition rules are respected.
The text for the competition is always «20 Minuten and customer XY giving away (offering) …»
The sponsor cannot be mentioned in the story and teaser title.

Pictures:
Logo integrations, product images, text, or claims are not allowed in the header or teaser image. Suitable examples include image pictures.

Delivery as JPG, GIF oder EPS
72 dpi resolution
Header image: 800 px wide, min. 400 px high
or Header video: MP4 File (preferred), Youtube, Vimeo, etc.
MP4 File: Resolution: 1280×720, max. Bitrate: 1700kbits/s, Codec: h.264(Video) aac(Audio)
Teaser image (can be the same as header image): 800 px wide, min. 400 px high
Box Images (optional): 540 px wide – max. 2 boxes and 1 image per box
Pictures for Photo Gallery with description (optional): 1200 px wide, 800 px high
Logos (optional): 540 px wide
Video (optional): as a flexible iFrame (YouTube) or file (avi, mpeg, mov, flv) max. 100 MB
 

Zeichenfläche 1 Kopie 8

Social-Promotion 20 Minuten

Social-Promotionen unterliegen den redaktionellen Richtlinien und CI-Vorgaben von 20 Minuten und bedürfen der Zustimmung der Redaktions- und Verlagsleitung. Splashsite und Teaser werden von 20 Minuten produziert. Der Wettbewerb findet in der Regel exklusiv bei 20 Minuten statt – in Ausnahmefällen kann für die Teilnahme auf eine andere Landingpage gelinkt werden. Für die Benachrichtigung der Gewinner und den Versand der Wettbewerbspreise ist der Kunde/die Agentur verantwortlich.

Kontakt Produktion
Mahmud Tschannen
Leiter Branded Content
content@tamedia.ch
Tel. +41 44 248 51 84

Checkliste Anlieferung:
Splashsite und Teaser werden von 20 Minuten produziert. Dafür wird folgendes Material benötigt:

  • Textbriefing (als Word- oder Text-Datei)
    für Titel, Lead, Lauftext: Detailbeschreibung Wettbewerbsmechanismus, Preise, Promotionsidee und -Inhalte
  • Headerbild ohne Text und Logos (min. 800 x 400 Pixel, Auflösung 72 dpi)
  • oder Headervideo: MP4 File (bevorzugt), Youtube, Vimeo, etc.
  • MP4 File: Auflösung: 1280×720, max. Bitrate: 1700kbits/s, Codec: h.264(Video) aac(Audio)

Folgende Inhalte können optional zusätzlich angeliefert werden:

  • Text für Infobox: Kurzbeschreibung des Unternehmens, des Produkts, des Events, Details zum Wettbewerb oder andere wichtige Informationen (max. 2 Boxen)
  • Boxenbilder (max. 2 Bilder, min. 540 Pixel breit)
  • Logos (540 Pixel breit) mit Ziel-URLs
  • Video (als Link oder Datei)

Bitte liefern Sie das vollständige Material mindestens fünf Arbeitstage vor dem vereinbarten Starttermin an.

Splashsite
Die Splashsite erscheint im Channel «Wettbewerbe» online, mobile und auf dem Tablet*.

Für die Produktion der Splashsite wird ein Textbriefing als Word- oder Text-Datei mit folgenden Inhalten benötigt:

  • Detailbeschreibung des Wettbewerbs:
  • Welchen Preis gibt es zu gewinnen? (korrekte Bezeichnung)
  • Wie kann teilgenommen werden?
  • Bei Wettbewerben, die auf eine externe Landingpage linken: direkte URL auf Teilnahme-Formular anliefern
  • Beschreibung der Kernaussage/Idee der Promotion
  • Kurzbeschreibung des Unternehmens, der Kampagne, des Events etc. (für grau hinterlegte Partnerboxen auf der rechten Seite der Splashsite)
  • Links: Es kann jede Stelle im Text sowie Logos und Boxenbilder verlinkt werden. Titel, Lead und Headerbild sind davon ausgeschlossen.

Integration von Bildergalerien, iFrames, Audio- und Videodateien möglich
Bei entsprechender Buchung übernimmt 20 Minuten die Übersetzung auf Französisch und/oder Italienisch

Teaser
Die Teaser verweisen textlich auf den Wettbewerb und linken auf die Splashsite.
Sie unterscheiden sich von Teasern redaktioneller Inhalte durch die Oberzeile mit der Bezeichnung «Promotion».
Auf der Startseite rotiert der Teaser durch verschiedene Platzierungen in der Rubrik «Wettbewerbe» und innerhalb der Top-Stories am Seitenanfang. Im Channel «Wettbewerbe» (www.wettbewerbe.20min.ch) werden alle Wettbewerbs-Stories permanent angezeigt.

Besondere Bestimmungen
Der Wettbewerb wird in der Regel über das Wettbewerbstool von 20 Minuten abgewickelt.
Bei Wettbewerben, die auf eine externe Landingpage linken, ist der Kunde/die Agentur dafür verantwortlich, dass die Landingpage responsive ist und die Wettbewerbsregeln eingehalten werden.
Der Wortlaut für den Wettbewerb lautet immer «20 Minuten und Kunde XY verlosen …»
Der Sponsor kann im Story- und im Teasertitel nicht erwähnt werden.

Bildmaterial
Logointegrationen, Produktabbildungen, Text oder Claims sind im Header- und Teaserbild nicht erlaubt. Geeignet sind beispielsweise Imagebilder.

Anlieferung als JPG, GIF oder EPS
Auflösung 72 dpi
Headerbild: 800 Pixel breit, min. 400 Pixel hoch
oder Headervideo: MP4 File (bevorzugt), Youtube, Vimeo, etc.
MP4 File: Auflösung: 1280×720, max. Bitrate: 1700kbits/s, Codec: h.264(Video) aac(Audio)
Teaserbild (kann mit Headerbild identisch sein): 800 Pixel breit, min. 400 Pixel hoch
Boxenbilder: 540 Pixel breit – max. 2 Boxen und 1 Bild pro Box
Logos: 540 Pixel breit
Video: als flexibles iFrame (YouTube) oder File (avi, mpeg, mov, flv) max. 100 mb
 

Social Ad

Zeichenfläche 56

Paid Post 20 Minuten

«Paid Post» is referred to as commerical content in the digital environment by 20 Minuten. The «Paid Post» – Teasers are placed on the desktop and mobile front. «Paid Post» – Contributions are subject to the editorial policies and CI guidelines of 20 Minuten and require the approval of the editorial and publishing management. 
The text can be entered by the customer and delivered in all booked languages.
Please provide the complete material a minimum of five working days before the agreed start date.

Production Contact
Mahmud Tschannen
content@tamedia.ch
Tel. +41 44 248 51 84

Splashsite & Teaser
«Paid Post» is published as a splash site and advertised with the corresponding label on the 20 Minuten home page (online and mobile). With a duration of more than one week, the content of «Paid Post» must be changed after a maximum of 7 days (the teaser image and title are the minimum to be changed).

Text Material
For the production of the splash site and the teasers, the text must include the following content and be delivered in all booked languages (as word or text file):
Teaser

  • Title max 50 characters
  • Teaser max 180 characters

Main section (description of the key message of the campaign, event)

  • Title max 50 characters
  • Lead max 200 characters
  • Scroll text between 1000-1500 characters

Info box: 
A max of 2 shaded Info boxes can be placed (for example, a short description of the company, the product etc.) Mandatory info box with reader information regarding paid posts wrote from 20 Minuten.
Title max 30 characters
Scrolling text 350 characters
Links: Any part of the text, logos and images can be linked. Title, lead and header image are excluded.
Integration of image galleries, iFrames, audio and video files are possible.
The reader can be addressed using the «du» or «Sie» form depending on the topic and the customer. (20 Minuten uses the «du» form exclusively for marketing promotions.)


Pictures:
Logo integrations, product images, text or claims are not allowed in the header and teaser/ print images. Appropriate examples include image pictures.
Print and header images can be identical.

Delivery as JPG, GIF or EPS
Resolution 72 dpi
Header image: 800 px wide, min 400 px high
or Header video: MP4 File (preferred), Youtube, Vimeo, etc.
MP4 File: Resolution: 1280×720, max. Bitrate: 1700kbits/s, Codec: h.264(Video) aac(Audio)
Teaser image (can be identical to Header image): 800 px wide, min 400 px high
Box images: 540 px wide – max 2 boxes and 1 image per box
Logos: 540 px wide
Video: as a flexible iFrame (You Tube) or file (avi, mpeg, move, flv) max 100 mb

Zeichenfläche 56

Premium Promotion 20 Minuten Friday

Premium promotion is a special form of advertising within the 20 Minuten Friday environment, with a competition as a hook. At the heart of the
crossmedia promotion is the digital splash site, which like all the promotional elements, is marked as «Promotion» or «Competition».

Premium promotions are subject to 20 Minuten Friday editorial guidelines and CI guidelines and require the approval of the editorial and publishing management. Depending on the offer and booking, the following items for promotion are included: splash page, teaser, print articles, promo box, ads and promo ads. Competitions are held exclusively at 20 Minuten Friday as a rule in exceptional cases they can be linked to participation on a different landing page. The customer / agency is responsible for the shipping of competition prizes.

Please provide the complete material at least five working days before the agreed start date.

Production Contact
Mahmud Tschannen
content@tamedia.ch
Tel. +41 44 248 51 84

Delivery Checklist:
Splashsite, teaser, print articles and promo box are produced by 20 Minuten Friday. For the above, the following material is required :

  • Text briefing (as word or text file) for title, lead, scrolling text: detailed description of competition mechanism, prizes and promotion ideas and content
  • Header image (also used for the teaser) without text and logos: min. 1200 px wide, height flexible, resolution 72 dpi
  • Print image – without text and logos (min. 90 x 40 mm, resolution 300 dpi)

The following content can be provided as an additional option:

  • Brief description of the company, the product, the event
  • Story images with description: max. 2 photos, min. 945 px wide, 72 dpi resolution
  • Pictures for photo gallery with description: 750 x 675 px, 72 dpi resolution
  • Video: youtube or vimeo link
  • Logos with destination URLs: min. 500 px wide
  • Desired short URLs / SMS keywords (see page 6)

Ad
Material delivery after consultation with Friday editorial

Splashsite & Teaser
The promotion will tease the reader on the home page of fridaymagazine.ch (online, mobile and tablets) and be assigned to one of the following categories: Fashion, Beauty, Lifestyle, Stars or Life.

  • Detailed description of the competition:
    What prize can be won? (correctly described)
    How can you participate?
  • For competitions that are linked to an external landing page: supply a direct URL leading to an entry form
  • Description of the key message / idea of the promotion
  • Optional: Brief description of the company, the campaign, the event, etc.
  • Links: Any part of the text can be linked. Title, lead and header image are excluded.

Special Conditions:

  • The competition is generally handled using the 20 Minuten Friday competition tool.
  • During competitions that are linked to an external landing page, the client / agency is responsible for ensuring that the landing page is responsive and the competition rules are respected.
  • The text for the competition is always «20 Minuten Friday and customer XY giving away (offering) …»
  • The sponsor cannot be mentioned in the story and teaser title.

Pictures:
Logo integrations, product images, text, or claims are not allowed in the header, teaser or print image. Suitable examples include image pictures. Print and header images can be identical.

  • Delivery as JPG, GIF oder EPS
  • 72 dpi resolution
  • Header and teaser image: min. 1200 px wide, height flexible
  • Story images with description: max. 2 photos, min. 945 px wide
  • Pictures for Photo Gallery with description: 750 x 675 px
  • Logos with destination URLs: min. 500 px wide
  • Video: youtube or vimeo link

Print
The publications summarise the textual content on the splash site with the competition as a hook. Reference is made to more detailed information and competition participation by short URL, which guides people to the splash site. The short URL is constructed as follows: fridaymagazine.ch/keyword.
It is possible to integrate SMS participation by use of a keyword. (SMS price: CHF 1.50 / SMS, no revenues to be made through participation) Company and brand names cannot be mentioned in the title.

Print article: The article appears in Friday under the heading «Am Start». Whether an item can be placed there, will be decided by the Friday editorial staff.
Promo Box: The promo box appears in a marked «promotion» box in the Friday editorial field.
Ad: The ad can be textually and graphically edited by the Friday editors (after consultation with the customer).

Pictures:
Logo integrations, product images, text or claims are not allowed. Image pictures are appropriate. Print and header images can be identical.

Delivery as JPEG or TIF
min. 90 mm x 40 mm (WxH)
Resolution 300 dpi

Zeichenfläche 1 Kopie 8

Digital-Promotion 20 Minuten Friday

Digital promotion is a special form of advertising within the 20 Minuten Friday environment, with a competition as a hook. At the heart of the digital promotion is the splash site, which like all the promotional elements, is marked as «Promotion» or «Competition».
Digital promotions are subject to 20 Minuten editorial guidelines and CI guidelines and require the approval of the editorial and publishing management. Splash site and teaser are produced by 20 Minuten, promo ads must be delivered. Competitions are held exclusively at 20 Minuten as a rule – in exceptional cases they can be linked to participation on a different landing page. The customer / agency is responsible for the shipping of competition prizes.

Please provide the complete material at least five working days before the agreed start date.

Production Contact
Mahmud Tschannen
content@tamedia.ch
Tel. +41 44 248 51 84

Delivery Checklist:
Splash site and teaser are produced by 20 Minuten Friday. For the above, the following material is required:

  • Text briefing (as word or text file)
  • for title, lead, scrolling text: detailed description of competition mechanism, prizes and promotion ideas and content
  • Header image (also used for the teaser) without text and logos: min. 1200 px wide, height flexible, resolution 72 dpi

The following content can be provided as an additional option:

  • Brief description of the company, the product, the event
  • Story images with description: max. 2 photos, min. 945 px wide, 72 dpi resolution
  • Pictures for photo gallery with description: 750 x 675 px, 72 dpi resolution
  • Video: youtube or vimeo link
  • Logos with destination URLs: min. 500 px wide

Splashsite & Teaser
The promotion will tease the reader on the home page of Friday-magazine.ch (online, mobile and tablets) and be assigned to one of the following categories: Fashion, Beauty, Lifestyle, Stars or Life.

  • Detailed description of the competition:
  • What prize can be won? (correctly described)
  • How can you participate?
  • For competitions that are linked to an external landing page: supply a direct URL leading to an entry form
  • Description of the key message / idea of the promotion
  • Optional: Brief description of the company, the campaign, the event, etc.
  • Links: Any part of the text can be linked. Title, lead and header image are excluded.

Special Conditions:

  • The competition is generally handled using the 20 Minuten Friday competition tool.
  • During competitions that are linked to an external landing page, the client / agency is responsible for ensuring that the landing page is responsive and the competition rules are respected.
  • The text for the competition is always «20 Minuten Friday and customer XY giving away (offering) …»
  • The sponsor cannot be mentioned in the story and teaser title.

Pictures:
Logo integrations, product images, text, or claims are not allowed in the header or teaser image. Suitable
examples include image pictures.

Delivery as JPG, GIF oder EPS
72 dpi resolution
Header and teaser image: min. 1200 px wide, height flexible
Story images with description: max. 2 photos, min. 945 px wide
Pictures for Photo Gallery with description (opitonal): 750 x 675 px
Logos with destination URLs (opitonal): min. 500 px wide
Video (opitonal): youtube or vimeo link

Zeichenfläche 1 Kopie 8

Social-Promotion 20 Minuten Friday

Social-Promotionen unterliegen den redaktionellen Richtlinien und CI-Vorgaben von 20 Minuten Friday und bedürfen der Zustimmung der Redaktions- und Verlagsleitung. Splashsite und Teaser werden von 20 Minuten Friday produziert. Der Wettbewerb findet in der Regel exklusiv bei 20 Minuten Friday statt – in Ausnahmefällen kann für die Teilnahme auf eine andere Landingpage gelinkt werden. Für die Benachrichtigung der Gewinner und den Versand der Wettbewerbspreise ist der Kunde/die Agentur verantwortlich.

Kontakt Produktion
Mahmud Tschannen
Leiter Branded Content
content@tamedia.ch
Tel. +41 44 248 51 84

Checkliste Anlieferung:
Splashsite und Teaser werden von 20 Minuten Friday produziert. Dafür wird folgendes Material benötigt:

  • Textbriefing (als Word- oder Text-Datei)
    für Titel, Lead, Lauftext: Detailbeschreibung Wettbewerbsmechanismus, Preise, Promotionsidee und -Inhalte
  • Headerbild ohne Text und Logos (min. 800 x 400 Pixel, Auflösung 72 dpi)
  • oder Headervideo: MP4 File (bevorzugt), Youtube, Vimeo, etc.
  • MP4 File: Auflösung: 1280×720, max. Bitrate: 1700kbits/s, Codec: h.264(Video) aac(Audio)

Folgende Inhalte können optional zusätzlich angeliefert werden:

  • Text für Infobox: Kurzbeschreibung des Unternehmens, des Produkts, des Events, Details zum Wettbewerb oder andere wichtige Informationen (max. 2 Boxen)
  • Boxenbilder (max. 2 Bilder, min. 540 Pixel breit)
  • Logos (540 Pixel breit) mit Ziel-URLs
  • Video (als Link oder Datei)

Bitte liefern Sie das vollständige Material mindestens fünf Arbeitstage vor dem vereinbarten Starttermin an.

Splashsite & Teaser
Für die Produktion der Splashsite wird ein Textbriefing als Word- oder Text-Datei mit folgenden Inhalten benötigt:

  • Detailbeschreibung des Wettbewerbs:
  • Welchen Preis gibt es zu gewinnen? (korrekte Bezeichnung)
  • Wie kann teilgenommen werden?
  • Bei Wettbewerben, die auf eine externe Landingpage linken: direkte URL auf Teilnahme-Formular anliefern
  • Beschreibung der Kernaussage/Idee der Promotion
  • Kurzbeschreibung des Unternehmens, der Kampagne, des Events etc. (für grau hinterlegte Partnerboxen auf der rechten Seite der Splashsite)
  • Links: Es kann jede Stelle im Text sowie Logos und Boxenbilder verlinkt werden. Titel, Lead und Headerbild sind davon ausgeschlossen.

Integration von Bildergalerien, Audio- und Videodateien möglich
Bei entsprechender Buchung übernimmt 20 Minuten Friday die Übersetzung auf Französisch.

Besondere Bestimmungen
Der Wettbewerb wird in der Regel über das Wettbewerbstool von 20 Minuten Friday abgewickelt.
Bei Wettbewerben, die auf eine externe Landingpage linken, ist der Kunde/die Agentur dafür verantwortlich, dass die Landingpage responsive ist und die Wettbewerbsregeln eingehalten werden.
Der Wortlaut für den Wettbewerb lautet immer «Friday und Kunde XY verlosen …»
Der Sponsor kann im Story- und im Teasertitel nicht erwähnt werden.

Bildmaterial
Logointegrationen, Produktabbildungen, Text oder Claims sind im Header- und Teaserbild nicht erlaubt. Geeignet sind beispielsweise Imagebilder.

Anlieferung als JPG, GIF oder EPS
Auflösung 72 dpi
Headerbild: 800 Pixel breit, min. 400 Pixel hoch
oder Headervideo: MP4 File (bevorzugt), Youtube, Vimeo, etc.
MP4 File: Auflösung: 1280×720, max. Bitrate: 1700kbits/s, Codec: h.264(Video) aac(Audio)
Teaserbild (kann mit Headerbild identisch sein): 800 Pixel breit, min. 400 Pixel hoch
Boxenbilder: 540 Pixel breit – max. 2 Boxen und 1 Bild pro Box
Logos: 540 Pixel breit
Video: als flexibles iFrame (YouTube) oder File (avi, mpeg, mov, flv) max. 100 mb
 

Social Ad

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Paid Post 20 Minuten Fiday

«Paid Post» is referred to as commerical content in the digital environment by 20 Minuten Friday. The «Paid Post» – Teasers are placed on the desktop and mobile front. «Paid Post» – Contributions are subject to the 20 Minuten Friday editorial policies and CI guidelines of 20 Minuten and require the approval of the editorial and publishing management. The reader is addressed using the «du» form.

Please provide the complete material a minimum of five working days before the agreed start date.

Production Contact
Mahmud Tschannen
content@tamedia.ch
Tel. +41 44 248 51 84

Splashsite & Teaser
For the production of the splash site and the teasers, the text must include the following content and be delivered in all booked languages (as word or text file):

Teaser
Title max 50 characters
Teaser max 180 characters

Splashsite (description of the key message of the campaign, event)
Title max 50 characters
Lead max 200 characters
Scroll text between 500-1000 characters

Header image
min. 1200 px wide, height flexible, resolution 72 dpi

The following content can be provided as an additional option:

  • Pictures for photo gallery with description (100 – 200 characters): 750 x 675 px, 72 dpi resolution
  • Story images with description (50 – 100 characters): max. 2 photos, min. 945 px wide, 72 dpi resolution
  • Video: youtube or vimeo link
  • Logos with destination URLs: min. 500 px wide
  • Links: Any part of the text can be linked. Title and lead are excluded.

Pictures:
Logo integrations, product images, text or claims
are not allowed in the header and teaser
images. Appropriate examples include image pictures.

Delivery as JPG, GIF or EPS
Resolution 72 dpi

Longform, Native, Fotostory 20 Minuten

Contact Production
Mahmud Tschannen
Leiter Branded Content
content@tamedia.ch
Tel. +41 44 248 51 84

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Paid Post Newsnet

Text
3000 characters, including spaces (recommendation). The client is not mentioned in the story and teaser title. How the audience is addressed (formal/informal) depends on the media title and platform. Tamedia is happy to provide information on this.
Images
(Header, teaser, galleries, logo): min. 1200 pixels wide and 600 pixels high. Supplied as .jpg, .png, .gif or .eps. Resolution: 72 dpi.
Please note: No logo integrations, product illustrations, text or claims are allowed in the header and teaser image.
Video
Flexible iframe (YouTube, Vimeo) or file (.avi, .mpeg, .mov, .flv).
Infoboxes
A maximum of 2 infoboxes can be added (short description of company, product, etc.). Text length: max. 350 characters including spaces.
Any position in the text, as well as logos and box images, can be linked. This is not the case for the title, lead and header image. 
A maximum of 10 links is included per paid post. 


Paid posts are commercial contents falling within Newsnet’s digital editorial scope. The paid post teasers are positioned on the desktop and mobile front.
Paid post fees are subject to Newsnet’s CI specifications.
Text and images are produced and supplied by the client.
Content can be produced by Newsnet’s editorial department with a surcharge. 

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Sponsered / Native Ad

Tamedia’s Commercial Publishing department produces content-driven advertising products for the advertising market. The department focuses on novel, innovative, cross-publication and cross-media content projects that can be played on the customer’s own channels. This department aims to satisfy the growing customer need for content-driven forms of advertising. The department’s USP: expertise in content creation, reach and high-performance services.

Competition Femina

Title: 40 signs
Header: 150 signs
Text: 1000 signs
Image (max. 5): 750 x 500 px

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Paid Post Femina

Title: 40 signs
Header: 150 signs
Text: 3500 signs
Image (maximum 5): 750 x 500 px

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Paid Post Schweizer Familie

Article page/Teaser Paid Post

Text: (character limits incl. spaces)
Title: 50 characters; recommended length 30-40 characters
Lead: 300 characters
Article: 3,000 characters
Images: max. 3 (appear as a block of 3), format: JPG, image
size will be adjusted to web size, optimal
1440 x810 px, 72 dpi (landscape)

Header image: Format:JPG, 1440x810px, 72dpi (landscape)

Teaser image: Format: JPG, image size will be adjusted to
web size (landscape)

Links (external): Unlimited use

The term paid post is used to refer to commercial content in
the digital editorial environment of Schweizer Familie. “Paid
posts” match the “look and feel” of Schweizer Familie.
Editorially designed “paid post” teasers are placed on the
desktop and mobile front.
Please supply the full material at least five working days
before the agreed start date.

General guidelines

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Paid Post annabelle

Text (characters incl. blanks*)

  • Title 60
  • Lead 160
  • Scrolling text 5000

Pictures

  • Image series 1 - 4
  • Running text 2

Dimensions (in Pixel) 1300 x 900

dpi 300

Infos

Design in the «look & feel» of annabelle

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Premium Paid Post annabelle

Text (characters incl. blanks*)

Title 60

Lead 160

Scrolling text 5000

Pictures

  • Image series 1 - 4
  • Running text 2
  • Preview picture Home,
  • Author line 1

Dimensions (in Pixel) 1300 x 900

dpi 300

Infos

Design in the«look & feel» of annabelle.

 

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Branded Content Venty

Production contact:

Mahmud Tschannen
Leiter Branded Content
content@tamedia.ch
Tel. +41 44 248 51 84

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Paid Post Bilan

Title: 40 signs
Header: 150 signs
Text: 3500 signs
Image (maximum 5): 670 x 419 px, max. 150 KB

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Paid Post (Finanz und Wirtschaft)

Paid posts are commercial contents falling within the digital editorial scope of Finanz und Wirtschaft. The paid post teasers are positioned by banner on the desktop and mobile front.
Paid post fees are subject to the CI specifications of Finanz und Wirtschaft. Text and images are produced and supplied by the client.
Content can be produced by Tamedia Commercial Publishing with a surcharge.

Text: 3000 characters, including spaces (recommendation).

Images: (Header, teaser, galleries, logo): min. 1200 pixels wide and 600 pixels high. Supplied as .jpg, .png, .gif or .eps. Resolution: 72 dpi. Please note: No logo integrations, product illustrations, text or claims are allowed in the header and teaser image.

Video: Flexible iframe (YouTube, Vimeo) or file (.avi, .mpeg, .mov, .flv).

Infoboxes: A maximum of 2 infoboxes can be added (short description of company, product, etc.). Text length: max. 350 characters including spaces. Any position in the text, as well as logos and box images, can be linked. This is not the case for the title, lead and header image. A maximum of 10 links is included per paid post.

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