Markenauswahl

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General Guidelines

Learn more

General information

  • Animations max. 30 seconds
  • Sound activated only by click
  • Max. 3 subjects allowed for physical delivery. For more subjects, a third-party TAG must be supplied.
  • Creative ads with a white background must have a visible frame in a contrasting colour.
  • Expandable advertising material may only be expanded by mouseover or direct click.
  • Flash files are not permitted.

General advertising material: Delivery no later than 3 working days before the start of the campaign
Special forms of advertising such as brand days, wallpapers, etc.: 5 working days before the start of the campaign

  • A prompt start to the campaign is only guaranteed if delivery deadlines are observed.
  • The creative agency is responsible for ensuring that advertising material works properly.
  • A campaign may be suspended if it does not meet the specifications.

 

HTML5

Technical specifications

  • The index file must be suffixed “.html”
  • No cross-site scripting (XSS)
  • No “document.addEventListener(„touchmove“,function(t){t.preventDefault()” in the code
  • The index.html must be in the highest level in the directory.
  • The destination URL/tracking must already be stored in the HTML5 banners.
  • The destination page must open in a new window/tab (target=’_blank’).
  • Advert tests must be able to be carried out locally in the browser.
  • Adverts must be coded in Latin-1 or UTF-8
  • ä instead of using an umlaut
  • References in adverts to external resources (JS libraries, videos, fonts) must be supplied in SSL (https://) format
  • The advert must be rendered in an iframe*
  • The following script must be included in the index.html: <script type="text/javascript" src="https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js"></script>
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Rectangle

Size: 300 x 250 pixel
File size: max. 150 KB
Formats: HTML5 | 3 Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
Tamedia Network, 20 Minuten Group, Newsnet, Nationale Medien, Tutti

General guidelines

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Rectangle 300 x 600 px (Femina)

Size: max. 300 x 600 pixel
File size: max. 90 KB
Formats: HTML5, 3rd Party Tag, Tag in Tag, JPG, PNG, GIF
Note:
Click command and tracking pixel can be integrated 

Expandable
Size: variable
Note:
Integration of ClickCommand and counting pixels possible
only opens with rollover

All tags supplied must use SSL (Secure Sockets Layer). This also contains data that is itself supplied in the HTML, such as iframes and links.

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Wideboard

Size: 994 x 250 pixel | Expandable: 994 x 580 pixel
File size: max. 150 KB
Formats: HTML5 | 3rd Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
Tamedia Network, 20 Minuten Group, Newsnet, Nationale Medien, Tutti, Homegate

General guidelines

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Halfpage

Size: 300 x 600 pixel
File size: max. 150 KB
Formats: HTML5 | 3rd Party Tag, Tag in Tag | JPEG, PNG, GIF

Available sur:
Tamedia Network, 20 Minuten Group, Newsnet, Nationale Medien, Tutti, Homegate, Ricardo, Autoricardo

General guidelines

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Monsterboard

Size: 468 x 400 pixel
File size: max. 150 KB
Formats: HTML5 | 3rd Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
20 Minuten

General guidelines

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Content Board

Size: 640 x 400 pixel
File size: max. 150 KB
Formats: HTML5 | 3rd Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
Newsnet, Nationale Medien

General guidelines

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Poster Ad

Size: 960 x 800 pixel
File size: max. 200 KB
Formats: GIF, JPEG, PNG

Available at:
Tamedia Network, 20 Minuten, Newsnet, Nationale Medien

General guidelines

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Skybridge

Size: 994 x 250 pixel (top) | 160 x 600 pixel (left & right)
File size: max. 150 KB
Formats: HTML5 | 3rd Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
20 Minuten Group, Newsnet, Nationale Medien

General guidelines

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Wallpaper

Mass: 994 x 118 pixel (Maxiboard) / 245 x 770 pixel (Monstersky)
File size: : each a max of 150 KB
File formats: HTML5, GIF, JPEG, 3rd Party Tag, Tag in Tag
Z-index: max 10


Note:

  • The Monstersky docks from the right
  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.

Available at:
20 Minuten

General guidelines

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Wallpaper tutti.ch

Size: 994 x 250 pixel / 300 x 250 pixel
File size: each a max of 150 KB
Formats: HTML5, GIF, JPEG, 3rd Party Tag, Tag in Tag
Z-index: max. 10

 

Note:

  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.
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Maxiboard

Size: 994 x 118 pixel
File size: max. 150 KB
Formats: GIF, J PEG, HTML5, 3rd Party Tag, Tag in Tag

General guidelines

Medium Rectangle

Size: 300 x 250 pixel
File size: max. 150 KB per format
Formats: HTML5, GIF, JPEG, 3rd Party Tag, Tag in Tag

General guidelines

Leaderboard

Size: 728 x 90 pixel
File size: max. 150 KB
Formats: GIF, JPEG,HTML5, 3rd Party Tag, Tag in Tag

General guidelines

Wide Skyscraper

Size: 160 x 600 pixel
File size: max. 150 KB
Formats: GIF, J PEG, HTML5, 3rd Party Tag, Tag in Tag

General guidelines

Background Ad 20 Minuten

Das Background Ad ist hinter der Startseite zu sehen

Masse: 1920×1080 px
Dateigrösse: max. 200 KB
Formate: ausschliesslich JPEG

Hinweise:

Das Background Ad wird hinter der Startseite und auch hinter den jeweiligen Werbemitteln (z.B. Montersky) angezeigt. Bei der Produktion des Background Ads muss somit beachtet werden, dass die Webseite (994 px Breite) inklusive Monstersky (245 px Breite) eine Breite von 1239 px hat und immer eingemittet dargestellt wird.

General guidelines

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Big Stage Ad

Video Big Stage:
Video:
File formats: MP4, 4:3, 16:9, 16:10, 21:9 (Cinemascope)
File size: up to 6 MB*

*On request, can be expanded up to 20 MB

Background:
File formats: JPEG, GIF, PNG
Mass: 1100 x 600 Pixel Expandable Halfpage Ad (visible teaser 300 x 600 / expandable part 800 x 600)
File size: Up to 150 KB

HTML5 Big Stage:
Mass: 1100 x 600 Pixel Expandable Halfpage Ad (visible teaser 300 x 600 / expandable part 800 x 600)
File size: Up to 150 KB

Please have a look at the production guidelines for HTML5-Files: http://bigstage. ch/html5/

General note:
The teaser should have a call to action to watch the video on it.

Productioncosts on demand

General guidelines

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Sitebar Basic

>> Video Sitebar

Tamedia Basic Sitebar

Dimensions: 500 x 1,000 px
Max. image size: 200KB
Formats: JPG, GIF, PNG (no 3rd-party tags)

Optional background colour: 1x Hex code1
Optional button colour: 1x Hex code2

Functionalities

● The advertising material (500 x 1,000 px) is scaled proportionally. The minimum display size of the basic sitebar is 250 x 500 px. If less space is available on the device, the basic sitebar will not be displayed.
● The user can scale the ad to a size of 300 x 600 simply by clicking on the resize button.
● The background colour is optional and fills the entire remaining space around the ad. This additional space is not clickable.
● The colour of the buttons (resize, play/pause, sound) can be modified individually. This enables a colour to be defined.
● The ad can be closed with the close button.

General guidelines

Other Sitebars with preferred partner

Specifications AdSpot Sitebar

Specifications AdSpot Sitebar Premium

Specifications AdSpot Sitebar expandable

Specifications AdSpot Sitebar Response

Available at:
Tamedia Network, 20 Minuten Group, Newsnet, Nationale Medien, Tutti, Homegate, Ricardo, Autoricardo

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Teaser Home (Finanz und Wirtschaft)

Size : 200 x 90 pixel

File size: max. 70 KB

Formats: HTML5, 3rd Party Tag, Tag in Tag, JPG, PNG, GIF

Note: Audioactivation only trough Click. Integration of ClickCommand and counting pixels possible

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