Markenauswahl

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General Guidelines

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Delivery deadlines
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.

Number of subjects
Max. 3 subjects allowed for physical delivery.
For more subjects, a third-party tag must be supplied.
The replacement of physical subjects during an ongoing campaign is only permitted in exceptional cases.

Animations
There are no limits on the length of the animation within an advertising banner. However, the recommended maximum length is 30 seconds.

Sound
Activation only through user interaction.

Flash
Flash files are not permitted.

SSL

  • All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).
  • HTML5
  • The maximum weight (according to the specifications) refers to all files together, in unzipped state.
  • The target URL and tracking must be stored in the HTML5 banner.
  • The target URL must be opened in a new tab (target=‘_blank’).
  • It must be possible to perform advert tests locally in the browser.
  • UTF-8 encoding
    Special characters that are not displayed correctly in the browser with UTF-8 must be encoded manually (for example, ä instead of ä).
  • References in adverts to external resources (JS libraries, videos, fonts) must be supplied in SSL (https://) format.

General information

  • A prompt start to the campaign is only guaranteed if delivery deadlines are observed.
  • The advertiser is responsible for advertising media working smoothly.
  • A campaign may be suspended if it does not meet the specifications.
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Datenanlieferung & Termine

Mehr erfahren

Anlieferfristen
Standardformate: 3 Arbeitstage vor Kampagnenstart.
Spezialformate: 5 Arbeitstage vor Kampagnenstart.

Anlieferadressen

20 Minuten / Tamedia Network & Classifieds:
onlineadvertising@tamedia.ch

Regionale & Nationale Online Medien:
digitalmedia@tamedia.ch

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Rectangle

Size: 300x250px
File size: max. 150 KB
Formats: HTML5, 3 Party Tag, Tag in Tag, JPEG, PNG, GIF

Available at:
Tamedia Network, 20 Minuten Group, Newsnet, Nationale Medien, Tutti

General guidelines

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Rectangle 300 x 600 px (Femina)

Size: 300x600px
File size: max. 90 KB
Formats: HTML5, 3rd Party Tag, Tag in Tag, JPG, PNG, GIF

Note:
Click command and tracking pixel can be integrated 

All tags supplied must use SSL (Secure Sockets Layer). This also contains data that is itself supplied in the HTML, such as iframes and links.

General guidelines

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Wideboard

Size: 994x250px
File size: max. 150 KB
Formats: HTML5, 3rd Party Tag, Tag in Tag, JPEG, PNG, GIF

Available at:
Tamedia Network, 20 Minuten Group, Newsnet, Nationale Medien, Tutti, Homegate

General guidelines

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Halfpage

Size: 300x600px
File size: max. 150 KB
Formats: HTML5, 3rd Party Tag, Tag in Tag, JPEG, PNG, GIF

Available sur:
Tamedia Network, 20 Minuten Group, Newsnet, Nationale Medien, Tutti, Homegate, Ricardo, Autoricardo

General guidelines

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Halfpage Content

Size: 300x600px
File size: max. 150 KB
Formats: HTML5, 3rd Party Tag, Tag in Tag, JPEG, PNG, GIF

Available sur:
annabelle, Bilan

General guidelines

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Monsterboard

Size: 468x400px
File size: max. 150 KB
Formats: HTML5 | 3rd Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
20 Minuten

General guidelines

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Content Board

Size: 640x400px
File size: max. 150 KB
Formats: HTML5, 3rd Party Tag, Tag in Tag, JPEG, PNG, GIF

Available at:
Newsnet, Nationale Medien

General guidelines

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Poster Ad

Size: 960x800px
File size: max. 200 KB
Formats: GIF, JPEG, PNG

Available at:
Tamedia Network, 20 Minuten, Newsnet, Nationale Medien

General guidelines

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Skybridge

Size: 994 x 250 pixel (top) | 160 x 600 pixel (left & right)
File size: max. 150 KB
Formats: HTML5 | 3rd Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
20 Minuten Group, Nationale Medien

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Skybridge Newsnet

Size: 1024 x 250 pixel (top) | 160 x 600 pixel (left & right)
File size: max. 150 KB
Formats: HTML5 | 3rd Party Tag, Tag in Tag | JPEG, PNG, GIF

Available at:
Newsnet

General guidelines

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Wallpaper

Mass: 994 x 118 pixel (Maxiboard) / 245 x 770 pixel (Monstersky)
File size: : each a max of 150 KB
File formats: HTML5, GIF, JPEG, 3rd Party Tag, Tag in Tag
Z-index: max 10


Note:

  • The Monstersky docks from the right
  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.

Available at:
20 Minuten

General guidelines

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Wallpaper tutti.ch

Size: 994 x 250 pixel / 300 x 250 pixel
File size: each a max of 150 KB
Formats: HTML5, GIF, JPEG, 3rd Party Tag, Tag in Tag
Z-index: max. 10

 

Note:

  • Integration of ClickCommand and Tracking Pixel (Count Pixel) possible for all formats.
  • All delivered Tags have to use SSL (Secure Sockets Layer). This includes data, which are loaded within the HTML, as well as iframes and links.
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Maxiboard

Size: 994 x 118 pixel
File size: max. 150 KB
Formats: GIF, J PEG, HTML5, 3rd Party Tag, Tag in Tag

General guidelines

Medium Rectangle

Size: 300 x 250 pixel
File size: max. 150 KB per format
Formats: HTML5, GIF, JPEG, 3rd Party Tag, Tag in Tag

General guidelines

Leaderboard

Size: 728 x 90 pixel
File size: max. 150 KB
Formats: GIF, JPEG,HTML5, 3rd Party Tag, Tag in Tag

General guidelines

Wide Skyscraper

Size: 160 x 600 pixel
File size: max. 150 KB
Formats: GIF, J PEG, HTML5, 3rd Party Tag, Tag in Tag

General guidelines

Background Ad 20 Minuten

Das Background Ad ist hinter der Startseite zu sehen

Masse: 1920×1080 px
Dateigrösse: max. 200 KB
Formate: ausschliesslich JPEG

Hinweise:

Das Background Ad wird hinter der Startseite und auch hinter den jeweiligen Werbemitteln (z.B. Montersky) angezeigt. Bei der Produktion des Background Ads muss somit beachtet werden, dass die Webseite (994 px Breite) inklusive Monstersky (245 px Breite) eine Breite von 1239 px hat und immer eingemittet dargestellt wird.

General guidelines

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Big Stage Ad

Video Big Stage:
Video:
File formats: MP4, 4:3, 16:9, 16:10, 21:9 (Cinemascope)
File size: up to 6 MB*

*On request, can be expanded up to 20 MB

Background:
File formats: JPEG, GIF, PNG
Mass: 1100 x 600 Pixel Expandable Halfpage Ad (visible teaser 300 x 600 / expandable part 800 x 600)
File size: Up to 150 KB

HTML5 Big Stage:
Mass: 1100 x 600 Pixel Expandable Halfpage Ad (visible teaser 300 x 600 / expandable part 800 x 600)
File size: Up to 150 KB

Please have a look at the production guidelines for HTML5-Files: http://bigstage. ch/html5/

General note:
The teaser should have a call to action to watch the video on it.

Productioncosts on demand

General guidelines

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Sitebar Basic

>> Video Sitebar

Tamedia Basic Sitebar

Dimensions: 500 x 1,000 px
Max. image size: 200KB
Formats: JPG, GIF, PNG (no 3rd-party tags)

Optional background colour: 1x Hex code1
Optional button colour: 1x Hex code2

Functionalities

● The advertising material (500 x 1,000 px) is scaled proportionally. The minimum display size of the basic sitebar is 250 x 500 px. If less space is available on the device, the basic sitebar will not be displayed.
● The user can scale the ad to a size of 300 x 600 simply by clicking on the resize button.
● The background colour is optional and fills the entire remaining space around the ad. This additional space is not clickable.
● The colour of the buttons (resize, play/pause, sound) can be modified individually. This enables a colour to be defined.
● The ad can be closed with the close button.

General guidelines

Other Sitebars with preferred partner

Specifications AdSpot Sitebar

Specifications AdSpot Sitebar Premium

Specifications AdSpot Sitebar expandable

Specifications AdSpot Sitebar Response

Available at:
Tamedia Network, 20 Minuten Group, Newsnet, Nationale Medien, Tutti, Homegate, Ricardo, Autoricardo

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Teaser Home (Finanz und Wirtschaft)

Size : 200 x 90 pixel

File size: max. 70 KB

Formats: HTML5, 3rd Party Tag, Tag in Tag, JPG, PNG, GIF

Note: Audioactivation only trough Click. Integration of ClickCommand and counting pixels possible

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