Contextual targeting is the specific placing of advertisements next to articles with relevant content

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Your online advertising in an appropriate setting

With contextual targeting, Tamedia Advertising enables clients to place their online advertisements next to articles with relevant content within Newsnet and 20 Minuten/tio.ch, ensuring that their message will be published in the desired context. They can choose from a range of topics such as Easter, World Cup or Back to School, or even create their own segments, as the ideal way to reach their target group.

Thanks to technology developed by predictive analytics specialists Grapeshot, relevant content is recognised on the basis of defined search terms, and the advertisements inserted accordingly.

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Audience

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Intent and interest target groups

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Socio

Socio

Sociodemographic characteristics

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Weather

Weather

Weather conditions

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