There are almost 100 segments available to help you to reach your target group as efficiently as possible. You can rely on the first-class data quality of the Tamedia sites.

Automotive

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Automotive

Users in the automotive segment read articles about cars, motor bikes or motor sport on our news sites, or they search specifically for vehicles on Autoricardo or Tutti. The desired target group can be broken down by vehicle type, model and price.

 

Segments

  • New car seekers
  • New car owner
  • Commercial vehicles seekers
  • Car accessories seekers
  • Moto seekers
  • Family car researchers
  • Luxury car seekers
  • Eco car lovers
  • Used car seekers
  • Car enthusiasts
  • Automotive overall

 

Fashion & Beauty

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Fashion & Beauty

Fashion and beauty fanatics enjoy browsing annabelle, 20 Minuten Friday or the Tagesanzeiger's 'Von Kopf bis Fuss' ('From Head to Toe') blog. They search on Ricardo or Tutti for specific products such as clothes, watches, jewellery or cosmetics. They love getting the latest trendy items delivered straight to their door and are always styled to perfection.

 

Segments

  • Beauty & cosmetics lovers
  • Watch lovers
  • Jewellery lovers
  • Fashion lovers
  • Fashion & beauty overall

Sport

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Sport

Sports fans read sports news on 20 Minuten or Newsnet. Whether they are football fans or fitness freak, tennis players or skiers, we know users' favourite sports and can target them with appropriate advertising via the Tamedia Network.

 

Segmente

  • Motorsports lovers
  • Fitness & Running lovers
  • Wintersports fans
  • Outdoor lovers
  • Tennis fans
  • Cycling fans
  • Football lovers
  • Sport overall

Entertainment

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Entertainment

Users in the entertainment segment browse the gaming channels on our news sites, search for gaming and home entertainment products on Tutti or Ricardo, read film reviews on 20 Minuten or Newsnet and buy festival and concert tickets on Starticket.

 

Segments

  • Game lovers
  • Music lovers
  • Movie lovers
  • Series lovers*
  • Home entertainment fans
  • Pop/Rock music fans
  • Hip-Hop/rap/reggae music fans
  • Jazz/blues/funk music fans
  • Classical music fans
  • Performing arts lovers (theatre, musicals, stand-up comedy)
  • Entertainment overall

* Mobile not available

Lifestyle

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Lifestyle

Our users all lead very different lives and are interested in a whole range of issues. We can identify their personal lifestyles based on their user behaviour. For example, culture enthusiasts search for theatre tickets on Starticket or read articles about cultural events. Fitness fans always watch the latest clips on the 20 Minuten fitness channel.

 

Segments

  • Arts & culture lovers
  • Collections lovers
  • Exclusive beverage lovers
  • Female Audience Extension*
  • Food lovers
  • Health topics
  • Singles
  • Stay at home parent
  • Students
  • Travel lovers
  • Women interests
  • Lifestyle overall

* In combination with a single site booking at annabelle.ch, femina.ch or friday-magazine.ch.

Techies

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Techies

Our techies are always interested in the latest gadgets. They search on Ricardo and Tutti for specific smartphones or other devices, either iOS or Android. On the news sites, they can most often be found on the digital channel.

 

Segments

  • Home electronic product seekers
  • Phone products buyers
  • Photo product buyers
  • Tech lovers
  • IT product buyers
  • Techies overall

Online Shopper

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Online Shopper

Whether users are looking for Apple products or fashion, luxury goods or home accessories, we know exactly what they are searching for and purchasing on Tutti and Ricardo. Their user behaviour tells us all about their interests and needs. This means that online shoppers can be targeted very precisely.

 

Segments

  • Music instrument buyers
  • Apple products buyers
  • Animal accessories seekers
  • Antiques & art buyers
  • DIY buyers
  • Online marketplace advertiser*
  • Events tickets buyers
  • Family product buyers
  • Toys
  • Online shopper overall

* Mobile not available

Business & Finance

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Business & Finance

Business and finance enthusiasts regularly consult our news sites to read all about what is happening in the economy. They know the latest share prices, make financial investments and love to do deals. They feel at home in the financial sector.

 

Segments

  • B2B Clients*
  • Trading lovers
  • Finance lovers
  • Business lovers
  • FuW Audience Extension*
  • Bilan Audience Extension*
  • Business & Finance overall

* Mobile not available. Audience extentions: in combination with a single site booking at fuw.ch or bilan.ch

Real Estate

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Real Estate

Whether people are looking to move home, buy a house, rent an apartment or take out a mortgage, we know all about users in the real estate segment who visit Homegate or Tutti. We can identify them in the Tamedia network and advertise to them according to their needs.

 

Segmente

  • Mortgages seekers*
  • Real estate advertiser*
  • B2B real estate
  • Single/couple with no kids home seekers
  • New equipment buyers
  • Familiy home seekers
  • Real estate buyers
  • Real estate renters
  • New appartment owner
  • New house owner
  • Real estate movers
  • Appartment from 1'500
  • Appartment to 1'500
  • Luxury home
  • Craftsmen Seeker (Desktop)
  • Professional Craftsmen (Desktop)
  • Real estate overall

* Mobile not available

Insurance

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Insurance

 

Segments

  • Vehicles & travel
  • Home & construction
  • Pension & investment
  • Accident & health

Other data products

Socio

Socio

Sociodemographic characteristics

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Contextual

Contextual

Contextual targeting

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Weather

Weather

Weather conditions

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Location

Location

Location based targeting

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