Higher conversion rate with Tamedia Audience

The results of two test campaigns showed that campaigns can be optimised significantly with specific targeting

Et et

The test campaigns

Four rectangular and monsterboard adverts were produced from four selected real estate adverts and put to the test during a test campaign.

  • Partners Bürglipark and Markstein
  • Publishers 20minuten.ch and tagesanzeiger.ch
  • Targeting canton, room and price
    Whenever a user had searched for a property with a specific number of rooms in a certain price range in a defined canton on homegate.ch within the past 45 days, he or she was recognised as a potentially interesting target, and was shown an appropriate advert when surfing on the Tamedia network.
  • Duration 4 weeks
    6 June to 3 July 2017

Reporting

  • visit rate over 6x higher
  • conversion rate over 5x higher
  • 3x fewer bounces
  • despite 87% fewer ad impressions

Visualisation at 20minuten.ch and tagesanzeiger.ch

20 Minuten
Tages-Anzeiger
20 Minuten
Tages-Anzeiger
20 Minuten
Tages-Anzeiger

Select all: