Four rectangular and monsterboard adverts were produced from four selected real estate adverts and put to the test during a test campaign.
- Partners Bürglipark and Markstein
- Publishers 20minuten.ch and tagesanzeiger.ch
- Targeting canton, room and price
Whenever a user had searched for a property with a specific number of rooms in a certain price range in a defined canton on homegate.ch within the past 45 days, he or she was recognised as a potentially interesting target, and was shown an appropriate advert when surfing on the Tamedia network.
- Duration 4 weeks
6 June to 3 July 2017