Higher conversion rate with Tamedia Audience

The results of two test campaigns showed that campaigns can be optimised significantly with specific targeting

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The test campaigns

Four rectangular and monsterboard adverts were produced from four selected real estate adverts and put to the test during a test campaign.

  • Partners Bürglipark and Markstein
  • Publishers 20minuten.ch and tagesanzeiger.ch
  • Targeting canton, room and price
    Whenever a user had searched for a property with a specific number of rooms in a certain price range in a defined canton on homegate.ch within the past 45 days, he or she was recognised as a potentially interesting target, and was shown an appropriate advert when surfing on the Tamedia network.
  • Duration 4 weeks
    6 June to 3 July 2017


  • visit rate over 6x higher
  • conversion rate over 5x higher
  • 3x fewer bounces
  • despite 87% fewer ad impressions

Visualisation at 20minuten.ch and tagesanzeiger.ch

20 Minuten
20 Minuten
20 Minuten

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