Native advertising is paid advertising. Unlike branded content, the customer only specifies the topic. The Commercial Publishing department of Tamedia is responsible for implementing the campaign. The product/service is not directly advertised in native campaigns. Customers can use native advertising to cover topics that are important to them. Our claim as native advertisers can be expressed quite simply: we want to provide readers with content that will interest them rather than bore them. Cheeky, smart, charming, but above all infectiously open and honest – that’s how we want our content to come across.
Native advertising is paid advertising that is not very different from traditional journalistic writing in terms of form and content.
Precisely because native advertising is so similar to journalistic content, it is essential to make a transparent, clearly visible declaration.
The native advertising material is prepared in consultation with the customer, and establishes a link with the product, service or communication topic that the customer wishes to advertise.