In journalistic activities
We want to contribute to the freedom to form opinions and to communicate arguments, knowledge and entertainment to this end. We want to be independent of political, religious, economic and other interest groups. Our journalistic principles are based on the principle of truthfulness and fairness.

Entrepreneurial
We want to be economically independent. To ensure this independence, we strive to achieve high revenues and a large equity capital base. Tamedia wants to be present in its markets within traditional and future sectors. Our operations are based on the comprehensive needs of media consumers, our business partners and the advertising business. We strive to remain competitive and professional in our operations. To keep our competitive edge, we want to be at the forefront of development and make investments which increase productivity, improve product quality and simplify work. We consider good, long-term business relations to be very important.

Socio-political
Within the framework of clear management structures, we practice a management style that encourages partner-like relationships and open communication. We make it possible for our employees to develop their abilities and personalities and to act in an entrepreneurial way within the scope of their tasks. We provide employment conditions based on requirements and performance and possibilities for training and further education. We practice active cooperation in company associations and open cooperation with our employees and their organisations.

Ecological
Responsible operations include doing justice to the requirements of environmental protection.

Zurich, February 2003