Find Your Target Group With Audience

Audience is a targeting product for online campaigns. The Data Management Platform (DMP) detects user data, evaluates and assigns it to specific segments. For example, a user interacting with a PPN network website is allocated to an audience segment and a related ad appears. Advertisers reach a maximum range within their target group and the PPN sites users benefit from more relevant ads tailored to their needs.

Your Benefit:

Quality: Top quality is ensured through the use of our own unique factual data. No interpretation or predictions, daily data updates
Environment: Supplied to premium sites only
Reach: Large data volume throughout the Tamedia network
Targeting: The right target group for every age category

Automotive

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Automotive

Users in the automotive segment read articles about cars, motor bikes or motor sport on our news sites, or they search specifically for vehicles on Autoricardo, Car4You or Tutti. The desired target group can be broken down by vehicle type, model and price.

 

Segments

  • New car seekers
  • Commercial vehicles seekers
  • Car accessories seekers
  • Moto seekers
  • Family car researchers
  • Luxury car seekers
  • Eco car lovers
  • Used car seekers
  • Car enthusiasts

 

Fashion & Beauty

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Fashion & Beauty

Fashion and beauty fanatics enjoy browsing Annabelle, 20 Minuten Friday or the Tagesanzeiger's 'Von Kopf bis Fuss' ('From Head to Toe') blog. They search on Ricardo or Tutti for specific products such as clothes, watches, jewellery or cosmetics. They love getting the latest trendy items delivered straight to their door and are always styled to perfection.

 

Segments

  • Beauty & Cosmetics lovers
  • Watch lovers
  • Jewelery lovers
  • Fashion buyers

Sport

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Sport

Sports fans read sports news on 20 Minuten or Newsnet. Whether they are football fans or fitness freak, tennis players or skiers, we know users' favourite sports and can target them with appropriate advertising via the Tamedia Network.

 

Segments

  • Motorsports lovers
  • Fitness lovers
  • Wintersports fans
  • Outdoor fans
  • Tennis fans
  • Cycling fans
  • Football lovers

Entertainment

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Entertainment

Users in the entertainment segment browse the gaming channels on our news sites, search for gaming and home entertainment products on Tutti or Ricardo, read film reviews on 20 Minuten or Newsnet and buy festival and concert tickets on Starticket.

 

Segments

  • Game lovers
  • Music lovers
  • Movie lovers
  • Home entertainment fans

Lifestyle

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Lifestyle

Our users all lead very different lives and are interested in a whole range of issues. We can identify their personal lifestyles based on their user behaviour. For example, culture enthusiasts search for theatre tickets on Starticket or read articles about cultural events. Fitness fans always watch the latest clips on the 20 Minuten fitness channel.

 

Segments

  • Food lovers
  • Students
  • Collections lovers
  • Travel lovers
  • Exclusive beverage lovers
  • Arts & culture lovers
  • Health topics
  • Women interests
  • Stay at home parent
  • Singles
  • Book lovers

Techies

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Techies

Our techies are always interested in the latest gadgets. They search on Ricardo and Tutti for specific smartphones or other devices, either iOS or Android. On the news sites, they can most often be found on the digital channel.

 

Segments

  • Home electronic product seekers
  • TV broadcasting consumers
  • Phone products buyers
  • Photo product buyers
  • Tech lovers
  • IT product buyers

Online Shopper

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Online Shopper

Whether users are looking for Apple products or fashion, luxury goods or home accessories, we know exactly what they are searching for and purchasing on Tutti and Ricardo. Their user behaviour tells us all about their interests and needs. This means that online shoppers can be targeted very precisely.

 

Segments

  • Music instrument buyers
  • Apple products buyers
  • Animal accessories seekers
  • Antiques & art buyers
  • Luxury goods buyers
  • DIY buyers
  • Outdoor activity buyers
  • Online marketplace advertiser
  • Events tickets buyers
  • Family product buyers

Business & Finance

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Business & Finance

Business and finance enthusiasts regularly consult our news sites to read all about what is happening in the economy. They know the latest share prices, make financial investments and love to do deals. They feel at home in the financial sector.

 

Segments

  • Trading lovers
  • Finance lovers
  • Business lovers

Real Estate

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Real Estate

Whether people are looking to move home, buy a house, rent an apartment or take out a mortgage, we know all about users in the real estate segment who visit Homegate or Tutti. We can identify them in the Tamedia network and advertise to them according to their needs.

 

Segments

  • Mortgages seekers
  • Real estate advertiser
  • B2B real estate
  • Single/couple with no kids home seekers
  • New equipment buyers
  • Familiy home seekers
  • Real estate buyers
  • Real estate renters
  • New appartment owner
  • New house owner
  • Real estate movers

Kontakt
Tamedia AG
Tamedia Network
Werdstrasse 21
8021 Zürich

+41 44 248 67 42  T
tamedianetwork@tamedia.ch